Following viral AI Santa success, Prezzee launches new "Magical Moments" Easter campaign to bring Easter Bunny to life, spark connection and joy
NEW YORK, April 7, 2025 -- Prezzee, a global digital gifting platform, today announced the launch of its immersive Easter holiday experience -- a free, personalized AI Easter Bunny video message for children and families called Prezzee Magical Moments - Choc Ops Easter Delivery.
Building on the success of its AI Santa "Magical Moments" campaign, Prezzee's new AI Easter Bunny experience invites parents and caregivers to create a magical, personalized moment for children. Each custom video features the child's name, hometown, and a special Easter surprise - alongside a whimsical, behind-the-scenes look at how the Easter Bunny and her team find and scout homes to plan the perfect Easter egg hunt.
"Our goal is to spark joy and human connection through magical moments, and this campaign brings Easter to life in such a truly memorable way," said Jane Scotcher, Chief Marketing Officer, Prezzee. "Following the incredible response to our Christmas AI Santa experience, we wanted to give families another moment of wonder—one that brings smiles, excitement, and a little magic to homes everywhere."
Through Prezzee's 2024 AI Santa campaign "Magical Moments", consumers shared more than 24,000 personalized Santa videos and nearly 7,000 Magical Smart eGift Cards with one another - driving connections and creating memorable holiday experiences.
"The success of these kinds of campaigns highlight how personalized experiences can drive connection and commercial impact. The results of our AI Santa campaign proved that experiential digital gifting is more than just a novelty, but a new frontier in brand engagement," added Scotcher. "This Easter Bunny experience is a continuation of that vision - using AI to create emotional touchpoints while reinforcing our core mission to make gifting more personal, joyful, and meaningful."
Designed to delight and entertain children, the Easter Bunny videos can be paired with a Magical Smart Prezzee eGift Card, redeemable at over 350 top brands, including Best Buy, LEGO, H&M, Target and more—turning the surprise into a complete and one-stop-shop Easter gifting experience.
To participate, parents simply fill out a short online form at prezzeemagicalmoments.com. Within minutes, they receive a personalized video from the Easter Bunny, complete with festive visuals, character animations, and a fun, heartwarming narration.
Prezzee's AI Easter Bunny experience is free to use and available now, following these easy steps:
- Visit prezzeemagicalmoments.com: Fill out the Easter Hunt Personnel Report with your loved one's name, age, hometown, and a photo.
- Capture the magic: Snap a few photos of your home's best hiding spots, so the Easter Bunny's special "hoperatives" can plan the perfect egg hunt.
- Deliver the surprise: Your nominee will receive a personalized video message from the Easter Bunny, revealing they've been chosen for this special visit!
- Complete the magic: Send an Easter Bunny Magical Smart eGift Card, which they can spend at 350+ brands, including Best Buy, LEGO, H&M, Target and more. The perfect way to make their Easter celebrations even sweeter.
About Prezzee
Prezzee is a global digital gift card platform that makes gifting seamless, personal, and sustainable. Founded in 2014, Prezzee connects consumers and businesses to leading brands across fashion, food, technology, travel, and gaming. Operating in North America, the UK, Canada, Australia, and New Zealand, Prezzee offers the freedom to choose from a wide range of gift cards, making every gift flexible and meaningful. Through its consumer and business platforms, as well as strategic partnerships, Prezzee enhances brand visibility, expands customer reach, and drives growth for partners worldwide.
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