SANFORD, Fla., Jan. 2, 2025 -- Perfect Game, the world's largest youth baseball and softball platform and scouting service, today announced a partnership with Equity Sports Partners, a leading sports marketing and media company, to advance media and sponsorship sales. This collaboration will elevate Perfect Game's visibility with brands and expand its presence in the youth sports space, driving new commercial opportunities and delivering enhanced experiences for the PG brand, its athletes and its fans.
Equity Sports Partners will focus on securing sponsorship opportunities, including larger marketing partnerships and traditional media ad sales agreements, with brands interested in reaching the growing youth sports market. Equity Sports Partners' efforts will focus on bringing to market the wide-ranging sponsorship offering of Perfect Game that includes activations at Perfect Game events across the country, inclusive of on-site and TV-visible signage, logo use and other branding opportunities to drive the marketing and business objectives of sponsoring brands.
To maximize Perfect Game's digital presence, SportX, a division of Equity Sports Partners, will lead efforts in digital and programmatic media sales. With PGTV, Perfect Game's web traffic and Perfect Game's expansive social media platforms as a foundation, this partnership will deliver a more formalized and strategic approach to connecting brands with Perfect Game's growing audience.
"Teaming up with Equity Sports Partners marks an exciting step forward for Perfect Game," said Perfect Game CEO Rob Ponger. "Their expertise in sponsorships, media representation, and digital strategy will allow us to better showcase our events, platforms, and community to brands that want to engage with youth sports. This is a win for everyone associated with Perfect Game – its athletes, fans, and partners alike."
"Our partnership with Perfect Game creates the perfect foundation for wide-ranging sponsorship and advertising partnership deals," said Cliff Kaplan, Chairman of Equity Sports Partners. "Staying consistent with Equity Sports Partners' mission, we are once again working with an organization that is seen as best in class in its industry, has a wide array of media and marketing assets and enormous scale which collectively creates a compelling offering for brands to align with Perfect Game."
Equity Sports Partners specializes in media property representation for sports leagues, governing bodies and federations. Their proven track record in driving commercial success for sports properties aligns perfectly with Perfect Game's goals to elevate the youth sports experience and broaden its reach.
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