NEW YORK, Aug. 19, 2025 -- National multimedia sports platform OutKick finished July 2025 with year over year growth, delivering 5.6 million total desktop and mobile unique visitors, up 9% versus July 2024. The platform also recorded 23 million total multiplatform views and 22 million multiplatform minutes, according to Comscore.*
OutKick also finished with 20.3 million total digital multiplatform unique visitors, which ranked 15th out of over 350 sports entities in July 2025.The platform finished ahead of The Athletic, NBC Sports Group Video, DraftKings, Complex Sports, Dailymail – Sport, and many more.**
In commenting on the digital performance, Senior Vice President and Managing Editor Gary Schreier said, "Another strong month for OutKick as we continue to build anticipation for the start of college football and the NFL, while also covering the intersection of sports and politics with authenticity and common sense."
On Facebook, X (formerly Twitter), and Instagram, OutKick in July 2025 saw over 1.3 million social actions, up 48% versus July 2024 and over 13.5 million total video views up 10% versus the prior year on Facebook, X, and YouTube, according to Comscore Social.***
*Source: Comscore Media Metrix® Multi-Platform, June 2024 - July 2025, Desktop and Mobile, US.
**Source: Comscore Media Metrix® Multi-Platform, July 2025, Total Digital Population, US
***Source: Comscore Social, Metrics & Trends, Facebook, Instagram, X, YouTube, January 2025, Report Date: 7/17/2025. Custom-Defined List including Outkick.
About OutKick
OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture and news. OutKick's industry recognized stable of reporters, hosts and contributors are accessible on www.OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, OutKick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.
OutKick Press
This News is brought to you by Qube Mark, your trusted source for the latest updates and insights in marketing technology. Stay tuned for more groundbreaking innovations in the world of technology.
