SAN MATEO, Calif., March 11, 2025 -- Observe, Inc., the AI-powered observability company, today announced the launch of Frontend Observability, designed to observe and optimize end-user experiences. Frontend Observability provides open-source agents and uses OpenTelemetry-based software development kits (SDKs) to collect data from users' browsers and mobile applications. Most importantly, it also correlates user journeys with both business metrics and back-end performance to understand incident impact and expedite resolution.
"To deliver great user experiences, DevOps teams need see the big picture of how people interact with their applications, and how this relates to backend systems," said Observe CEO Jeremy Burton. "Observe's new Frontend Observability is based on OpenTelemetry and open source agents so there is no vendor lock-in. Observability now starts with the moment a customer interacts with an application so DevOps teams can pull a thread through the entire stack in order to determine impact and root cause of any issues."
Frontend Observability includes Browser Real User Monitoring (RUM), which enables teams to quickly identify and diagnose performance issues across browsers, devices and locations. Using pre-built dashboards, RUM highlights anomalies in page load times, core web vitals, and JavaScript or HTTP errors, while also allowing teams to correlate frontend performance with backend services.
Additionally, with Mobile RUM, developers can gain visibility into mobile app performance and mobile user experiences. Teams can either instrument their mobile applications using OpenTelemetry (OTel) SDKs for Android and Swift to send mobile telemetry directly into the Observe platform to comingle signals, or they can utilize OTel-native SDKs from Observe's mobile partner, Embrace. Embrace's industry-leading mobile RUM solution sends aggregated signals and unified traces into Observe for context-rich, fine-grained insights into complex issues that impact mobile performance. Mobile RUM isolates issues such as sluggish app responsiveness, crashes, or high data consumption, helping teams fix issues quickly and maintain flawless mobile user experiences.
Complementing browser and mobile RUM, Observe's Synthetic Monitoring detects potential problems before they impact real users. Synthetic monitoring runs tests from cloud providers or third parties across geographical locations to continually assess the performance of web applications and API endpoints. All results are curated into pre-built dashboards and monitored with pre-built alerts.
"Developers increasingly view end-user experience as essential to an application's success," explains Kate Holterhoff, senior analyst at RedMonk. "With the shift toward client-side interactivity, they now demand broader insights into user interactions in order to optimize performance."
"We're excited to bring mobile insights to Observe's Frontend Observability product, helping teams implement modern RUM to drive better business results," said Andrew Tunall, President and Chief Product Officer at Embrace. "Today's teams are building observability architectures based on OpenTelemetry, and part of that is a rich ecosystem where companies like Observe and Embrace can complement each other. Embrace makes it easier for teams to access enriched mobile data to modernize their observability practices and build better apps. With our shared dedication to OpenTelemetry and improving user experiences, we think this is a great next phase for customers."
Browser RUM and Synthetic Monitoring are available today. Mobile RUM is available in private preview. Observe customers can begin using Frontend Observability at no additional licensing cost.
For more information about Frontend Observability, read the accompanying blog or visit www.observeinc.com. Attend our launch webinar to see Frontend Observability in action.
About Observe, Inc.
Observe – the AI-powered observability company – is reinventing how businesses detect anomalies, troubleshoot applications, and resolve incidents to deliver exceptional customer experiences. Only Observe eliminates silos of logs, metrics, and traces by storing all data in a single, cost-efficient data lake, analyzing all telemetry data using a single language, and providing access through a single, consistent, user interface. Observe's AI-Powered Observability enables companies to resolve software incidents three times faster at one-third the cost. Customers such as Capital One, Dialpad AI, Top Golf and more trust Observe to turn their data into actionable insights. Investors include Capital One Ventures, Evolution Equity Partners, Madrona Venture Group, and Sutter Hill Ventures. For more information, visit: www.observeinc.com.
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