Social Experiment Utilizing "Pay What You Want" Pizza Truck Underscores Newman's Own Mission to Support Children Who Face Adversity by Donating All Proceeds to Charity
WESTPORT, Conn., Sept. 10, 2024 -- Newman's Own, Inc. today unveiled the results of its Generosity Index, a unique social experiment that measured generosity across the nation through a "Pay What You Want" pizza truck tour. The findings revealed that residents of Los Angeles and Taylor Swift fans, known as Swifties, are some of the most generous people in the country. This initiative not only provided valuable insights into American generosity but also furthered the Newman's Own mission since 100% of the tour's proceeds were donated to help children facing adversity through the Newman's Own Foundation.
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