ATLANTA , March 18, 2025 -- A new research report from Intellum reveals that companies investing in Education-Led Growth™ (ELG) experience higher revenue, stronger retention, and improved operational efficiency, reinforcing education as a key driver of business success.
Why Education-Led Growth Matters More Than Ever
As organizations navigate economic shifts and competitive pressures, education has emerged as a strategic advantage. The 2025 ELG Report finds that companies treating education as a core business function see measurable impact across four key business outcomes:
- Growth: 70% of organizations report that customer education accelerates sales cycles and drives expansion.
- Performance: 75% say education improves efficiency and increases product adoption.
- Retention: 84% confirm that education strengthens renewals and engagement.
- Cost Savings: 57% use education to reduce costs and scale operations.
"Education is no longer just a support function—it's a strategic driver of business growth," said Chip Ramsey, CEO and co-founder of Intellum. "This research underscores the measurable impact of Education-Led Growth, proving that when organizations invest in education, they see tangible business outcomes."
Key Findings from the 2025 Report
The study highlights three major trends shaping corporate education:
- Integrating Education with GTM Strategy Maximizes Impact
The research found that 68% of companies with formal education programs report a strong link to product success.
- Marketing & Analytics Resources Drive Success
Organizations with dedicated analytics and marketing support consistently report higher education-driven revenue contributions.
- Education's Strategic Positioning Determines Its Impact
Teams in Marketing & Sales are far more likely to see education as a revenue driver, while those in Support or HR/L&D often struggle to tie education to direct business impact.
About the Study
In late 2024, Intellum conducted a research study to evaluate the role of Education-Led Growth™ (ELG) in business performance. The study surveyed customer, partner, and employee education practitioners across industries. Download the full study here: https://intellum.com/resources/resource/2025-education-led-growth-report.
About Intellum
Intellum provides the corporate education platform that leading brands rely on to improve product adoption, retention, and revenue. With over two decades of experience, Intellum's Education-Led Growth approach empowers organizations to transform education into a strategic, measurable growth engine. The Intellum Platform includes all the tools needed to create, deploy, manage, and optimize personalized, engaging learning experiences.
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