• 28 Jun, 2026

New Eastbridge report analyzes potential sales growth in voluntary benefits market

New Eastbridge report analyzes potential sales growth in voluntary benefits market

Models forecast increases of 2.6% to 6% over next three years

AVON, Conn., Aug. 27, 2025 -- Voluntary benefit sales could reach $10.5 billion to more than $12 billion in the next three years, according to a new report from Eastbridge Consulting Group.

Eastbridge's "Forecasting Voluntary Sales" Spotlight™ Report provides forecasts for the future using five different forecasting methods that consider the impact of economic growth, employment and inflation on voluntary sales trends through 2028.

Read more about the report and how to obtain a copy at Eastbridge.com or email info@eastbridge.com

"The shift of traditional employer-paid benefits such as life and long-term disability insurance toward voluntary models, active employer participation in benefits enrollments, and regulatory developments also play a role in forecasting potential growth scenarios for the voluntary industry," said Danielle Lehman, Eastbridge senior consultant.

The "Forecasting Voluntary Sales" Spotlight™ Report analyzes the current sales environment and potential future sales for the voluntary market. Projections in the report are based on economic models and Eastbridge's current views of the sales environment. The report includes the history of sales and other forecasts for the voluntary market, background information on the voluntary market and distribution, comparison of projections, other market influences, and analysis and next steps. Carriers can use this information to help develop their own predictions for future opportunities in voluntary sales.

About Eastbridge Consulting Group

Eastbridge Consulting Grouppart of NMG Consulting,  specializes in research, consulting and insights for companies in the voluntary/worksite benefits market in the United States and Canada. Follow Eastbridge on LinkedIn at https://www.linkedin.com/company/eastbridge-consulting-group. NMG is a consulting firm providing strategic insights and analytics across insurance, wealth management and asset management. It operates internationally offering expertise in business strategy, performance benchmarking and distribution strategies.

CONTACT: Ginger Bates
EMAIL: gbates@eastbridge.com

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