Onsite Activations Celebrate New Brand Identity; New Product Innovations Blend Precision and Powerful Performance
LAS VEGAS, Feb. 24, 2025 -- Bursting onto the scene at the 2025 Kitchen and Bath Industry Show (KBIS), the new SKS brand builds on the legacy of Signature Kitchen Suite – driving innovation in the luxury appliance market and marking a significant milestone in the brand's evolution.
The bold SKS transformation reflects the brand's refined aesthetic, modern positioning and steadfast commitment to sophisticated design and advanced innovation. The updated identity reinforces SKS as the brand of choice for Technicurean™ home chefs—those passionate about the intersection of food and design—by seamlessly blending precision, performance and luxury.
With its sleek new badge and logo, the streamlined SKS moniker embodies the brand's essence with a clean, confident design. The fresh visual identity radiates timeless elegance, reflecting the luxurious culinary experiences SKS enables.
"Our new identity marks an exciting new era for SKS, reaffirming its role as the pinnacle of culinary innovation and purposeful design," said SKS Marketing Head Helen Cho. "This is more than just a rebranding; it's a reflection of our relentless pursuit of excellence that sets the standard for cutting-edge kitchen technology, ensuring both design professionals and home chefs alike have access to the highest level of precision, performance and design."
Award-Winning Product Highlights
At KBIS 2025, SKS will showcase its latest innovations, including the award-winning 30-inch Transitional Series Combi Wall Oven, named one of TIME's Best Inventions of 2024 and a finalist for both the 2025 Best of KBIS and DesignBites awards. This advanced oven features steam-assist convection, a Speed Oven and built-in camera with Gourmet AI™ technology, offering personalized recipes and real-time remote monitoring via the ThinQ® app. At the 2025 show, SKS will also bring steam functionality to a Pro Induction Range – the first to combine the industry's most powerful induction burner element on a 36-inch professional-style induction range* and a precision steam oven for professional-grade cooking performance.
'True to Food' Culinary Experiences
As the presenting sponsor of key KBIS events such as Uncorked, The Bash and NKBA's 30 Under 30 program, SKS will host dynamic booth activations to engage designers, builders, remodelers, media and digital influencers.
To bring its "True to Food" philosophy to life, SKS will offer live cooking demonstrations by Executive Chef Nick Ritchie of the SKS Experience & Design Center in Napa Valley, Calif., alongside the brand's nationwide culinary team. Special guest chefs will join Chef Nick throughout the show, offering expert culinary insights and demonstrations such as fresh mozzarella tastings.
Attendees are invited to experience SKS' culinary artistry and explore the full range of luxury appliances at booth #W2417 at the Las Vegas Convention Center from Feb. 25-27. Guests who stop by will also have the exciting chance to win an all-expenses-paid trip to the Aspen FOOD & WINE Classic (June 20-22), where SKS is the exclusive major appliance sponsor.
Tuesday, Feb. 25
- 11 a.m. – Culinary Demo with Chef Nick Ritchie (Potatoes Three-ways with the SKS Built-In Microwave Speed Oven)
- 1 p.m. – Culinary Demo with Chef Nick Ritchie and Chef Tom Rubeo (Sous Vide NY Steak with Asparagus Bearnaise)
- 3 p.m. – Uncorked (Private NKBA Event): Designing for the Senses with Danny Seo
Wednesday, Feb. 26
- 11 a.m. – Culinary Demo with Chef Nick Ritchie (Palmer House Brownie)
- 1 p.m. – Culinary Demo with Chef Nick and Vincent Morelli (Steamed Sweet Potatoes with Brown Butter and Balsamic)
- 3 p.m. – Culinary Demo with FOOD & WINE Deputy Editor Melanie Hansche (Sous Vide NY Steak with Asparagus Bearnaise)
Thursday, Feb. 27
- 10 a.m. – Culinary Demo with Chef Nick Ritchie (Sous Vide Poached Egg Salad with Warm Bacon Dressing)
- 12 p.m. – Culinary Demos with Chef Nick Ritchie and Vincent Morelli (Fusilli Michelangelo)
Innovative Kitchen Showcases
SKS will showcase its full portfolio of built-in kitchen appliances through four immersive kitchen vignettes, each curated to reflect the diverse lifestyles of the Technicurean. Designed by SKS Design Collective member Joe DeCasparis of THE. Kitchen & Home, these vignettes emphasize the seamless integration of SKS appliances in luxurious, functional kitchen spaces. Strategic collaborations with top design brands will further elevate the experience: backsplashes by Artistic Tile, cabinets by Dura Supreme Cabinetry, countertops by LX Hausys, custom hoods from Stoll Industries and sconce lighting from Currey & Company.
Also at KBIS 2025, SKS is previewing a groundbreaking Island System concept – a highly-evolved kitchen island that seamlessly integrates cutting-edge cooking and ventilation technologies. This futuristic solution features an "invisible" induction cooktop that blends in with the countertop's subtle woodgrain finish when not in use. The Island System's downdraft ventilation system, which remains flush with the counter's surface until needed, employs SKS's proprietary air curtain technology for effective removal of smoke and steam from cooking. Built-in storage spaces surrounding the downdraft ventilation can be customized to meet varied preferences, exemplifying SKS's commitment to personalized luxury.
Attendees can experience SKS' appliances firsthand at booth #W2417 or explore the full award-winning portfolio of built-in kitchen appliances at www.signaturekitchensuite.com.
*Based on a February 2025 market survey.
About SKS
Fueled by a passion for innovation, we create luxury appliances that redefine what's possible. Backed by LG Electronics, we unite precision with unparalleled performance. Our guiding principles of purposeful design and bold innovation infuse every product. With a commitment to excellence and passion for pushing boundaries, SKS has earned international accolades for our groundbreaking appliances. We continue to transform the modern kitchen, delivering an elevated culinary experience. From the pioneering built-in sous vide range to Gourmet AI in our wall ovens, SKS embodies cutting-edge, best-in-class technology. Visit www.signaturekitchensuite.com or follow the brand on social channels @SKSappliances.
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