SAN MATEO, Calif., April 23, 2025 -- NetSTAR, the global leader in OEM URL and IP Address categorization and reputation, web application intelligence and reputation, and internet threat intelligence, today announced key technological advancements to its long-standing ability to categorize encrypted traffic. These latest improvements reinforce NetSTAR's commitment to delivering next-gen, AI-powered traffic intelligence that addresses one of the most pressing challenges in modern cybersecurity.
As encrypted traffic becomes the default standard across the internet, many vendors have struggled to maintain visibility into the domains and content users request. NetSTAR continues to enhance its market-leading proprietary technologies for identifying threats and categorizing URLs, IP addresses, and web and SaaS applications from encrypted traffic, without compromising user privacy or operational efficiency. These capabilities have long been part of the NetSTAR portfolio of solutions for the OEM and embedded networking and security vendor market.
"For over 25 years NetSTAR has been a leader in the URL and IP address categorization industry by providing next-generation (next-gen) solutions for the OEM and embedded markets in the networking, security, and adtech industries. Virtually since the introduction of encrypted traffic, NetSTAR has been the leader reinventing categorization for the encrypted internet," said Daniel Ashby, Senior Vice President of Global Business Development at NetSTAR. "Using cutting-edge AI models and next-gen traffic analysis, we're helping our OEM partners stay ahead of threats, policy enforcement gaps, and visibility challenges. While others are trying to catch up, we are already there. We are excited to introduce additional capabilities that will significantly enhance NetSTAR's encrypted traffic categorization capabilities."
Next-Gen Categorization Without Compromise
The latest advancements to NetSTAR's encrypted traffic intelligence capabilities further enhance what's already regarded as one of the most effective and scalable solutions in the industry. By leveraging advanced AI models, real-time behavioral analysis, and NetSTAR's unmatched global telemetry, OEM partners can confidently classify encrypted traffic of URLs, IP addresses, and web applications without relying on outdated inspection techniques.
Why This Matters
According to recent research by Google, over 95% of web traffic is now encrypted, and with the ever-increasing adoption of the Encrypted Client Hello standard, many traditional detection and categorization solutions remain blind to the actual domain or URL requested. This creates a dangerous void across cybersecurity, compliance, and content filtering.
NetSTAR's AI-powered capabilities allow NetSTAR's more than 275 OEM partners to maintain visibility, accuracy, and policy enforcement across this opaque terrain without relying on legacy inspection methods like full TLS decryption.
Built on Unmatched Telemetry and Trust
NetSTAR's advantage lies not just in innovation, but in scale and trust:
- Visibility into 1.8+ billion endpoints globally
- 275+ OEM partners, including tier-1 security, networking, and telco providers
- Categorization of over 48 billion URLs and IPs with industry-best accuracy
- Real-time classification across 200+ content categories and web apps
About NetSTAR
NetSTAR is the global leader in OEM embedded solutions for URL categorization, IP reputation, web and SaaS application intelligence, and internet threat intelligence. With unmatched access to global telemetry, NetSTAR enables OEMs, cybersecurity vendors, network operators, and service providers to deliver accurate, real-time, and privacy-conscious traffic analysis at scale.
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