– Berk Communications was selected following a competitive RFP process based on deep experience in navigating the sports landscape through a lifestyle lens –
NEW YORK, Feb. 21, 2025 -- Award-winning, independent public relations firm Berk Communications announced today that the National Women's Soccer League (NWSL) has retained the firm as its North American public relations agency of record. As the world's premier professional women's soccer league, the NWSL features the best players from around the globe and will kick off its 13th season in March 2025. The League will look to Berk to continue elevating the League's profile within the sports community and in culture.
The NWSL will leverage Berk's extensive expertise in sports marketing and lifestyle communications to elevate the League's visibility and impact during a notable period of growth for women's sports and soccer in the U.S. with a key focus on leveraging pop culture moments to drive awareness and affinity for the League. The agency will also support ongoing corporate communications initiatives including executive visibility, industry awards, and partnership news, working alongside the NWSL's in-house communications team to highlight the innovation and thought leadership of the League.
"We're honored to be partnering with the National Women's Soccer League as the League prepares to kick off its 13th season next month," said Ron Berkowitz, CEO and Founder of Berk. "Women's sports have earned their rightful place in the cultural conversation and the NWSL is at the forefront in both popularity and momentum. Our team at Berk is uniquely positioned to make an impact through our extensive consumer, corporate, and talent communications expertise and we are grateful for the opportunity to partner with the League at such a pivotal time."
Led by award-winning executives Melanie Van Dusen and Laura Kepus, Berk has assembled a dynamic all-women account team that will be tasked with shaping the next cycle of growth for the League.
This announcement follows several industry honors for Berk Communications. In 2024, Berk was named to PR Daily's 2024 Top Agencies List and as a finalist in Ragan's 2024 PR Daily Awards for the Agency of the Year Award. The agency's Founder and CEO, Ron Berkowitz, was also named to Haute Living's 2024 Top PR Players list. Berk is also a two-time finalist for PRWeek US Awards' Outstanding Small Agency and routinely been named a top-ranked PR firm.
For press inquiries, please contact nwsl@berkcommunications.com.
About Berk Communications:
For more than 25 years, Berk Communications has been a cultural change agent, powering some of the world's most impactful and talked-about moments in the world of sports, culture, entertainment, and hospitality. With a deep understanding of how to connect brands with culture and an omnichannel approach to earned-first strategies, Berk helps clients navigate the challenges of today's attention economy — delivering results that matter. The award-winning agency has the connections and relationships that drive meaningful impact with clients across a variety of verticals including consumer lifestyle, sports, music & entertainment, food & beverage, travel & hospitality, purpose-driven initiatives, and corporate & reputation management. The agency's roster of category leaders, challenger brands, and high-growth startups includes Beats by Dre, Caesars Entertainment, Fanatics, Foundation to Combat Antisemitism, PUMA, Rao's, REFORM Alliance, Roc Nation, Tepper Sports & Entertainment (Carolina Panthers, Charlotte FC, and Bank of America Stadium), The Cheesecake Factory, Unrivaled Basketball, and a premier group of talent and executives, including Alex Rodriguez, David Adelman, Michael Rubin, and Robert Kraft. To learn more, visit www.berkcommunications.com or follow us on X (@BerkComm), Instagram (@BerkComm), Facebook (@BerkComm), or LinkedIn.
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