New feature empowers members to set manageable health goals for weekly wins
NEW YORK, Feb. 5, 2025 -- MyFitnessPal, the no. 1 global nutrition and food tracking app, announced today a new feature designed to make building healthy habits simple and sustainable. Weekly Habits encourages members to set achievable, one-week goals, helping them stay motivated and confident as they progress toward their health and nutrition goals.
"At MyFitnessPal, we understand that big changes come from small, consistent actions," said Tim Holley, Chief Product Officer at MyFitnessPal. "Weekly Habits allows our members to focus on progress, not perfection, by breaking their goals into manageable steps. It's a simple, empowering way to build healthier routines, one week at a time."
With Weekly Habits, members can focus on habits that matter most to them, such as drinking more water, eating more protein, or adding more vegetables to their meals. Each week, members can select a habit, track their progress, and celebrate their wins, creating a positive feedback loop that keeps them motivated.
"Healthcare professionals and registered dietitians, including the credentialed experts that work with our MyFitnessPal team, often recommend setting SMART goals—specific, measurable, achievable, relevant, and time-bound—as a proven method for building lasting healthy habits," says Stephanie Nelson, RD, Lead Nutrition Scientist at MyFitnessPal. "That's why we worked closely with our Scientific Advisory Council to develop Weekly Habits, giving members a simple way to set and achieve their own SMART goals. By breaking goals into manageable, one-week steps, Weekly Habits helps members focus on the changes, celebrating their wins along the way."
Weekly Habits is now available for free globally in English-speaking territories on both iOS and Android. Premium members can enhance their MyFitnessPal experience with additional features for $79.99 per year. To learn more about Weekly Habits, download the app for free via the App Store or Google Play.
About MyFitnessPal
MyFitnessPal is the #1 global nutrition and food tracking app founded in 2005 with a mission to help people around the world reach their health goals through better food choices by providing knowledge, motivation, and a sense of progress. Supporting nearly 1 million people in reaching their nutrition and fitness goals every year, and with a community of over 250 million users in 120 countries, MyFitnessPal offers members one of the world's most comprehensive nutrition and food tracking platforms, allowing them to track their food, record exercise activity, and log their weight. With one of the largest food databases in the world comprising over 19 million foods, access to over 2,000 recipes, more than 40 workout routines, and over 40 connected fitness partners, MyFitnessPal provides members with the tools for positive healthy change. The MyFitnessPal app is available on the App Store and Google Play store. To learn more, visit www.myfitnesspal.com or follow MyFitnessPal on Facebook, Instagram, LinkedIn, TikTok and Twitter.
This News is brought to you by Qube Mark, your trusted source for the latest updates and insights in marketing technology. Stay tuned for more groundbreaking innovations in the world of technology.
