The Shorts to Debut in Fall 2025
LOS ANGELES, Feb. 10, 2025 -- Moose Toys, an innovator in the toy industry, in partnership with MrBeast (Jimmy Donaldson), the world's most-subscribed YouTuber, announced the launch of animated shorts inspired by its blockbuster MrBeast Lab toy line. Created in collaboration with Stoopid Buddy Stoodios, the shorts underscore Moose Toys' commitment to growing the MrBeast Lab brand's footprint.
The animated shorts will debut in Fall 2025. The shorts will focus on a group of characters inspired by MrBeast Lab in their battle against the Shroud, a shadowy sinister force from another dimension. Using cutting-edge technology from the lab MrBeast secretly housed underneath his content studio, all sorts of Hybrid Beasts are created and modified for the ultimate battle for the fate of their world.
"This is the perfect moment to take the MrBeast Lab world to the next level with animation. It's an exciting new way for fans to dive deeper into the adventure and experience the world like never before," said Jeffrey Housenbold, CEO of MrBeast Industries.
The animated shorts will be executive produced by Matthew Senreich, with Sam Levine serving as showrunner. Levine directed critically acclaimed animated feature, DC League of Super-Pets for Warner Bros. and developed and wrote on Disney Animation Studios' Wreck-It Ralph. Levine also co-created and served as showrunner for Disney's animated series Penn-Zero Part-Time Hero. Stoopid Buddy Stoodios, founded by Seth Green, Matthew Senreich, John Harvatine IV, and Eric Towner, is best known for creating Robot Chicken, the longest running stop-motion show on television and a multi-Emmy Award winner. The studio's other projects include Crossing Swords (Hulu), Marvel's M.O.D.O.K. (Hulu), Ultra City Smiths (AMC) and many others.
"MrBeast Lab is a natural fit with the Stoopid Buddy Stoodios's experience and expertise. They even appreciated — no, wholeheartedly embraced — our signature unconventional approach. It was clear from the jump that Moose is fully invested in creating and delivering content to blow away MrBeast and MrBeast Lab fans," said Senreich.
Levine added, "It's super cool to be working on a project that brings us the #1 YouTuber and an amazingly innovative toy company like Moose. The cast of characters they created across the MrBeast Lab line gives us tons of inspiration to work with to blow this thing out of the water...or, out of the MrBeast Lab! Fans should prepare for some crazy explosive storylines."
"We're doubling down on our investment in MrBeast Lab, which has already been our most successful new launch ever," said Paul Solomon, CEO, Moose Toys. "The dynamic, action-packed shorts will bring a whole new dimension to MrBeast Lab, extending the brand out of the toy aisle and creating a fresh way for kids to engage with the characters. With the experience, genius and irreverent storytelling that Stoopid Buddy Stoodios brings to the party, we have found the ideal partner to bring this to life."
MrBeast Lab Mutators earned the #1 spot in U.S. sales in the entire Action Figure supercategory for the fall season, August – December 2024 1, and took home the top gaining property of the year for Action Figures in the Circana 2024 European Toy Awards. MrBeast Lab Swarms 2-figure and 5-figure Packs were the #1 and #2 top selling items in Action Figure Collectibles during the same period2. The results validate the innovative toymaker disrupting the norms and setting a new standard for the toy aisle by going all-in on a strategy built around a co-created product line with MrBeast.
For more information about Moose Toys visit: www.moosetoys.com.
About Moose Toys
Moose Toys exists to make kids superhappy. For this revolutionary brand happiness lies at the heart of everything we do. With trailblazing toy design, development and manufacturing, no wonder our toys consistently scoop the most longed-for awards. Sprinkling some Moose magic across categories including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles and youth electronics, we've earned our stripes as one of the most creative companies in the industry. As an energetic bunch, we're always on the move, developing groundbreaking content, entertainment and worldwide licensing deals to boot.
This family-run business is proudly built on unshakeable ethical foundations. Our passion for making kids superhappy stretches far beyond our WOW-worthy toys. The Moose Happy Kids Foundation creates moments of happiness and laughter for the children around the world who need it most.
We've had a BIG impact on little people, making 3.5 million kids smile so far… and counting. Australia might be our Moose family home, but with a team of 750 dotted across the world, we're committed to sharing our signature superhappy revolution far and wide!
About MrBeast
MrBeast, founded and led by YouTube creator, entrepreneur, and philanthropist Jimmy Donaldson, is a global entertainment powerhouse known for its groundbreaking content, viral challenges, and large-scale philanthropic initiatives. With over 351 million subscribers, MrBeast became the most-subscribed YouTube channel in the world in June 2024, generating more than 2 billion monthly views. Donaldson has been recognized as the #1 creator on Forbes' Top Creators List (2023) and was featured on both the TIME 100 and the inaugural TIME100 Climate List. In 2022, he launched Feastables, a snack brand that quickly became one of the fastest-growing CPG companies in history. Committed to social impact, Donaldson has spearheaded major fundraising initiatives, including #TeamTrees, which raised over $23 million to plant 23 million trees, and #TeamSeas, which removed 30 million pounds of plastic from oceans, rivers, and beaches. In 2020, he established Beast Philanthropy, a 501(c)(3) nonprofit dedicated to charitable projects worldwide, from providing over 20 million free meals to building homes, wells, and infrastructure for communities in need.
About Stoopid Buddy Stoodios
Stoopid Buddy Stoodios is an artist-friendly collective that houses some of the finest talent in animation and entertainment. They've got a knack for creating unique visuals and telling character driven stories with an uncanny and irreverent sensibility. The Stoodio is home to the longest running stop-motion show on TV, the multi Emmy Award-winning Robot Chicken, as well as Crossing Swords on Hulu, Marvel's M.O.D.O.K., Ultra City Smiths on AMC, and several others. Stoopid Buddy's "Builds" division is behind the Emmy Award-winning costumes on FOX'S Masked Singer, mascots for brands including NERF, NBC Sports, Riot Games. Stoopid Buddy Stoodios "Spots" team has delivered commercials for clients including LEGO, Pepperidge Farms, Denny's, McDonald's, and unique branded expressions for the Simpsons, Minions, and various Disney properties.
1Source: Circana, LLC, Retail Tracking Service, US, Action Figures & Accessories Supercategory, Dollars, August – December 2024
2 Source: Circana, LLC, Retail Tracking Service, US, Action Figures & Accessories Supercategory, Action Figure Collectibles, Dollars, September – December 2024
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