SINGAPORE, Feb. 19, 2025 -- MOVA, the globally recognized brand for innovative smart appliances, is delighted to hold an exclusive media preview today to showcase two of its latest innovation in home cleaning appliances – the MOVA Z50 Ultra robot vacuum and the MOVA X4 Pro wet and dry vacuum at the Changi Experience Studio in Jewel Changi Airport, ahead of its highly-anticipated launch on 2 March 2025, at 8pm.
This exclusive media preview marks the brand's first live product demonstration in the Southeast Asia region, and the first product launch for MOVA globally. Guests were introduced firsthand to the pioneering technology and features of the new Z50 Ultra and X4 Pro by MOVA's product development team and were able to try out and witness the superior performance of these brand-new home appliances for themselves.
In addition, guests had the chance to get a first look at other recently-launched MOVA products, including the P50 series robot vacuum, S4 Detect stick vacuum and Shine 10 high-speed hair dryer.
Redefining Daily Domestic Experiences Through Technology
The Z50 Ultra features Mova's innovative 36℃ Thermostatic HydroSync™ Mopping Technology and first in class D-shaped track-type roller mop, which uses running water alongside real-time fluffing technology to refresh the track-type roller mop whileit cleans. This advanced system effortlessly removes stubborn dirt, ensuring that no stains are left behind.
With a peak suction power of 19,000 Pa and a strong 18N scrubbing force, it effectively sweeps and mops in one go while preventing dirt from transferring to other areas during the cleaning process.
The cleaning performance of the Z50 Ultra has been further enhanced thanks to its Triple-Intelligence AI Sensing Tech, which can instantly recognize different stains on the floor and automatically adjust cleaning strategies. The cleaning module supports intelligent lifting for refined dry and wet separation, and its dual-edge cleaning function, which combines extended side brushes with circular edge mopping, ensures thorough cleaning that reaches even the tightest of corners.
Alongside this new launch is the MOVA X4 Pro, a wet and dry vacuum, that makes use of pioneering technology for more effective cleaning.
Featuring SpotHeat™ Spray Cleaning with 80°C Hot Water Floor Cleaning and 100°C Deep Brush Washing, the X4 Pro is the first of its kind in Singapore with these superior features, making it the perfect "helper" to remove even the most stubborn of stains.
With powerful suction, zero-gap dual-edge cleaning, and a 180° lie-flat reach, MOVA X4 Pro makes cleaning up around the house much easier and faster. The X4 Pro's hands-free base station also features an innovative design that eliminates the need for manual lifting, tilting, or flipping. With just a gentle push, the wet and dry vacuum returns to its dock - helping to extend its shelf life by preventing damage, and ensuring that the X4 Pro is charged and ready for the next clean.
Merging Functionality With Award-Winning Smart Designs
With a strong global supply chain, diverse product portfolio, effective marketing channels, and a comprehensive after-sales service system, MOVA is rapidly expanding its presence across more than 30 countries and regions, including North America, Europe, and Southeast Asia. MOVA's commitment to innovation and style has garnered global recognition, with the brand receiving several awards at this year's Consumer Electronics Show (CES).
With "Premium, Innovative, Stylish" as the keywords of the brand's DNA, MOVA aims to bring groundbreaking technologies to the market, with the goal of redefining the future of smart home living.
Boasting a dynamic lineup of home appliances, ranging from advanced smart cleaning devices and robotic vacuums to personal care products including hair dryers, MOVA offers a wide range of effective and convenient home solutions for consumers to choose from.
The MOVA Z50 Ultra and MOVA X4 Pro will be available from 2 March 2025 at 8pm via Shopee and Lazada at special launch prices of $1,499 (U.P. S$2,089) for the first 50 purchases and $749 (U.P. S$1,199) for the first 20 purchases respectively, with the MOVA Z50 Ultra available for pre-order only.
About MOVA
MOVA is a global innovative smart appliance brand that advocates "leading innovation, connecting technology with daily life". It is dedicated to creating new intelligent living spaces for families worldwide through continuous technological breakthroughs, exploring future home living styles. For more information, please visit http://global.mova-tech.com.
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