NEW YORK, March 19, 2025 -- Mondelez, a global leader in the snack industry, has achieved groundbreaking success with an innovative Connected TV (CTV) campaign, conceptualized and executed by Kargo in partnership with SmartCommerce's advanced commerce tools and Attain's powerful measurement capabilities. By leveraging cutting-edge commerce integration and precision measurement, the campaign delivered 10X higher conversions than industry benchmarks and drove a 12% increase in new buyers—a major win for performance-driven CTV advertising.
Facing the challenge of attracting new customers while streamlining the path to purchase, Mondelez sought a solution that could seamlessly integrate advertising with ecommerce functionality. Kargo's strategic approach combined SmartCommerce's Click2Cart® technology—enabling viewers to shop directly from the ad—with Attain's robust sales lift measurement capabilities, providing real-time insights into campaign effectiveness.
The results were extraordinary:
- 10X higher conversions compared to CTV industry benchmarks
- 12% lift in new buyers, expanding Mondelez's customer base
- Seamless ad-to-cart experience, turning awareness into action
"This campaign proves that CTV advertising is not just about brand awareness—it's a direct driver of measurable sales," said Billie Hirsh, Vice President, Marketing, at Kargo. "By combining Kargo's high-impact creative, SmartCommerce's seamless Click2Cart® technology, and Attain's real-time measurement, we delivered an end-to-end solution that not only engaged viewers but also translated into significant purchase behavior."
Attain's advanced measurement technology ensures true in-flight accountability for brands' media investment. For Mondelez, Attain's data provided unprecedented visibility into how each tactic contributed to sales, ensuring every advertising dollar was optimized for maximum ROI. By integrating creative storytelling with commerce-driven functionality, the campaign set a new industry benchmark for performance marketing in CTV.
This collaboration underscores the transformative potential of commerce-enabled CTV advertising. As brands look to merge engagement with direct response, Mondelez's success demonstrates the power of data-driven, interactive campaigns in driving both customer acquisition and sales growth.
About SmartCommerce:
SmartCommerce is the martech platform that helps CPG companies sell more online by transforming digital touchpoints into seamless commerce. As the category creator for Click2Cart technology, SmartCommerce is chosen for its cutting-edge technology and robust data and analytics that enable brands to optimize their marketing spends and drive more conversions. Trusted as the preferred supplier for over 2000 brands and 135 agencies, the company has driven more than $9 billion into carts from 150+ million shoppers in the last 12 months. With the company's machine-learning-backed Master Optimization Engine and premium analytics designed for savvy marketers, SmartCommerce's data and technology continue to propel the ecommerce industry forward. Learn more at smartcommerce.com.
About Kargo:
As the only media marketplace with 100% premium supply, Kargo creates memorable advertising experiences that go beyond the first impression to captivate consumer attention. With a suite of exclusive, full-funnel advertising solutions. Kargo empowers leading brands to make meaningful customer connections across mobile, connected television, video and social. Focused on delivering results, Kargo helps the world's largest advertisers achieve incremental brand lift and higher returns on ad spend. For publishers, Kargo's proprietary platform maximizes revenue per impression through unique creative and targeting solutions. Founded in 2003, Kargo is a global company headquartered in New York with offices in Chicago, Los Angeles, Detroit, Sydney, Waterford, Singapore and Auckland. Learn more at kargo.com
About Attain:
Attain is North America's most comprehensive and trusted source for live purchase data. Backed by consumers, and designed for marketers, Attain delivers measurement, audience activation and analytics solutions to drive business outcomes. Consumers are empowered to leverage their greatest asset — their data — in exchange for modern financial services. Attain's portfolio of apps allow consumers to access savings tools, early wages and shopping rewards without costs or hidden fees. In exchange, they give permission to use their data for research, insights and targeted advertising. For more information, visit attainoutcomes.com.
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