Available Starting Cyber Monday, MitoAURA will Help Customers Brighten, Firm, and Refresh Skin during the Busiest, Most Beauty-focused Season of the Year
SCOTTSDALE, Ariz., Nov. 26, 2025 -- Mito Red Light, pioneers of the next generation of light therapy devices, today announced the launch of MitoAURA™ Activate + Amplify Serum, a light-activated skincare formula created specifically to work with red and near-infrared (NIR) light therapy.
Engineered after two years of formulation and testing, MitoAURA is designed to enhance immediate skin vitality while supporting longer-term improvements in tone, firmness, smoothness and radiance, making it an ideal companion for Mito's family of red/NIR devices.
"MitoAURA was made for people who use light therapy as part of a regular self-care routine," said Scott Chaverri, Founder & CEO, Mito Red Light. "By combining photoreactive antioxidants, mitochondrial-support compounds, and a heat-activated bioferment, we built a lightweight serum that amplifies what users already love about red and NIR light -clearer, firmer, more energized skin – while remaining gentle enough for daily use."
MitoAURA's formulation centers on several hero ingredients chosen for their complementary roles during light therapy sessions:
- Spirulina Extract (
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