Marketing agency will offer market strategy, transfer of know-how, and luxury connections and relationship building
NEW YORK, May 22, 2025 -- Global luxury expert Mickey ALAM KHAN has launched Luxboro, a new full-service marketing and upskilling agency for luxury real estate brokerages, networks, developers and proptech firms.
The agency will support clients with market strategy, transfer of know-how, and luxury connections and relationship building. The intent is to future proof and elevate the brokerage and real estate firm while rigorously upskilling agents and talent.
"At Luxboro, our goal is to make the client's real estate brand and its people shine and stand out in a highly competitive, consolidating and rapidly evolving market," Mr. ALAM KHAN said.
"We want to help grow the real estate firm's appeal and profile as a brand that customers can trust and an organization that attracts and retains the smartest real estate talent including top-producing agents, marketers and professionals," he said.
Luxboro founder Mr. ALAM KHAN is a consummate luxury and marketing professional with valuable experience across real estate, media and publishing, events, digital, mobile and market research. He has led, launched, sold, acquired and transformed global brands in his career. He brings real luxury to real estate.
Most recently, he led Luxury Portfolio International, a leading global network of luxury real estate brokerages. He is currently CEO of Luxury Roundtable, the world's leading producer of executive summits bringing together global luxury brands and retailers.
Services
Luxboro will offer a range of unique services, each developed and tailored to bolster market authority, trust and loyalty. They include:
- Marketing and branding strategy and execution to help position the brokerage, firm and agents as the real estate leaders in their market
- The proprietary Luxury Class master class for agent upskilling, retention and recruitment
- The creation of distinctive and unforgettable content across different media that engages home-sellers and buyers as well as buyer- and seller-side agents
- On the events side, the agency will help conceive, program and develop in-person and digital conferences and events, webinars, podcasts and roundtables – boosting knowledge exchange, relationship building and networking
- The creation of an in-house research program and/or oversight of surveys for proprietary and actionable insights that give the company's brokers, agents, teams and managers an edge in the market
"We specialize in helping real estate brokerages and firms become outstanding leaders in their market," Mr. ALAM KHAN said.
"The real estate firm's agents, brokers, managers and staff will work first-hand with an actual, practicing luxury professional," he said. "We will devise strategy, tactics and execution to help the real estate firm earn the enduring loyalty of agents and deep trust of affluent customers."
Website: Luxboro
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