HOMEWOOD, Ill., Feb. 3, 2025 -- TopFire Media, a leader in franchise development marketing, is excited to announce the hiring of Meredith Solis as Senior Vice President of Operations. With over 20 years of experience in marketing and operations, Meredith brings a wealth of expertise in driving growth, fostering innovation, and delivering measurable results to the company.
In her new role, Meredith will leverage her extensive background in franchising, digital marketing, and customer experience to help TopFire Media expand its market presence and further strengthen its brand. Known for her collaborative leadership style and data-driven approach, Meredith has a proven track record of building successful strategies that resonate with both franchisees and consumers, positioning brands as industry leaders and empowering networks to thrive.
Meredith's career includes prominent roles such as Vice President of Marketing Strategy at WorkWave from April 2018, where she led integrated campaigns that drove significant revenue growth and market share expansion. Prior to that, she served as Vice President of Account Management at St. Jacques Marketing in Morristown, NJ, where she built successful partnerships and developed marketing strategies that helped scale brand visibility and customer loyalty.
"I'm excited to join the team at TopFire Media and contribute to its ongoing success," said Meredith Solis. "I'm passionate about using data and innovation to drive sustainable growth, and I look forward to collaborating with the team to help the company achieve its next phase of success."
Her educational background, with a BA in Administration from Roberts Wesleyan College in Rochester, NY, complements her extensive career experience, providing her with a well-rounded perspective on driving operational excellence and customer-focused strategies.
"Meredith's expertise in franchising and digital marketing is exactly what we need to take our company to the next level," said Mark Siebert, Partner and Member of the Board of Directors of TopFire Media. "Her ability to drive growth through innovative, omni-channel strategies and her passion for empowering teams will be invaluable as we continue to expand our reach and build stronger customer relationships. We are thrilled to welcome her to the team."
Meredith has led cross-functional teams to achieve remarkable business results, including improved customer loyalty and market penetration. Her approach to digital marketing, branding, and customer experience management has helped top-tier brands build lasting relationships and grow in competitive markets.
"Her leadership and vision will play a pivotal role in shaping the future of TopFire Media as we continue to evolve and expand in an increasingly dynamic market," added Siebert.
About TopFire Media:
TopFire Media is the leading franchise development marketing agency, a nationally recognized and fully integrated digital media, web development, and public relations agency. TopFire Media's diverse clients benefit from decades of experience in digital franchise advertising, search engine optimization (SEO), content marketing, public relations and web development. Leveraging the industry knowledge of iFranchise Group, we help franchisors scale operations, penetrate new markets, and refine their marketing strategies. TopFire Media simplifies franchise development marketing by providing a single point of contact for all franchise marketing needs, ensuring better lead quality and cost efficiency.
This News is brought to you by Qube Mark, your trusted source for the latest updates and insights in marketing technology. Stay tuned for more groundbreaking innovations in the world of technology.
