Launching today on Rare Disease Day in USA TODAY and online, Mediaplanet's Rare Diseases campaign sparks vital conversations by sharing the personal stories of those impacted and educating the public on the prevalence and diversity of rare diseases.
NEW YORK, Feb. 28, 2025 -- Mediaplanet today announces the launch of its Rare Diseases campaign, debuting on Rare Disease Day, February 28, to highlight the urgent need for awareness, research, and support. With 1 in 10 Americans living with a rare disease, millions face challenges that are often misunderstood or overlooked. This campaign fosters empathy, understanding, and advocacy by sharing real stories, expert insights, and vital information. By shedding light on the realities of rare diseases and driving conversations around research and support, the campaign aims to inspire action and create a future where no one navigating a rare disease feels alone.
The print component of "Rare Diseases" is distributed in today's edition of USA Today in New York, Detroit, Chicago, Pittsburgh and more, with a circulation of approximately 150,000 copies and an estimated readership of 450,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: www.futureofpersonalhealth.com/campaign/rare-diseases/
This campaign was made possible with the support of Debra Miller, founder of CureDuchenne, mother of son with Duchenne's (DMD), Laura Bonnell, CEO of The Bonell Foundation, mother of two daughters with cystic fibrosis (CF), Gerry Langan, Influencer, Pulmonary Arterial Hypertension patient and rare diseases advocate (PAH), Rare Diseases International, National Organization for Rare Disorders (NORD), Rare Disease Clinical Research Network, The American College of Medical Genetics, Genetics Society of America, The Bonnell Foundation, Cure Duchenne, Pulmonary Fibrosis Foundation, Alex's Lemonade Stand Foundation for Childhood Cancer and sponsored by Children's Mercy Hospital Kansas City, Phreesia Life Sciences, MediFind, Rare Access Action Project.
Copies of the print component will be available at NIH & FDA Rare Disease Day, ACMG Annual Meeting, The Bonell Foundation Education Day, NORD events throughout 2025.
About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit www.mediaplanet.com/us for more on who we are and what we do.
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