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If you’ve ever wondered how much impact measurement really matters, look to Florence Nightingale. In the 1850s, she collected data that proved unsanitary hospital conditions were killing patients. And in turn she transformed the field of nursing.
Of course, before Nightingale arrived at the hospital, the staff there was doing the work they thought they needed to do to save lives. But without measuring their impact, they had no idea whether their approach was effective or in fact causing harm.
It’s a high-stakes example, but today’s philanthropy is exactly that. Whether you’re working to address climate change, poverty, racism, hunger, inequality, or another big issue, lives are often on the line.
No matter what role you play in the sphere of social impact, you want to know that the work you do is having a positive effect on the causes you care about. That’s why we created this guide—to give you the tools you need to set up your impact measurement right.
In these pages, we’ll cover the benefits of measurement as well as principles to guide you. Plus, we lay out step-by-step instructions with expert advice and resources so you can move forward with confidence. Let’s get started.
