PITTSBURGH, Feb. 24, 2025 -- Matrix Solutions, a leading provider of media ad sales platform solutions, is proud to announce its acceptance into Microsoft's ISV Success Program. This strategic collaboration will enhance Matrix's development capabilities, enabling the company to deliver advanced, AI-powered applications to the media advertising industry.
The ISV Success Program offers Independent Software Vendors (ISVs) a comprehensive suite of benefits, including AI resources, consultations, and developer tools, to accelerate the creation and deployment of innovative applications. By joining this program, Matrix Solutions gains access to:
- AI Resources: Utilizing Azure OpenAI, Azure Cognitive Services, and Copilot extensions to develop intelligent applications with robust data privacy and security.
- Consultations and Support: Receiving personalized guidance and 24/7 access to a global community of experts, ensuring seamless integration and optimization of solutions.
- Developer Tools: Leveraging platforms that streamline development, reduce costs, and expedite time-to-market for new applications.
"We are thrilled to join Microsoft's ISV Success Program, which marks a significant milestone in our mission to accelerate the transformation of the media advertising marketplace," said Mark Gorman, CEO of Matrix Solutions. "By leveraging Microsoft's advanced tools and resources, we're positioned to deliver even more innovative solutions that drive efficiency and growth for our clients."
Through this partnership, Matrix Solutions aims to expand its reach within the extensive Microsoft user community, offering modular applications in the Azure Marketplace. This initiative will facilitate easier integration of Matrix's product, Monarch, and forthcoming standalone applications with other cloud-based solutions, fostering a more cohesive and efficient ecosystem for media ad sales professionals.
"This collaboration will accelerate our ability to develop and deploy cutting-edge AI solutions that address the evolving needs of media organizations," added Gregg Owens, Vice President of Technology at Matrix Solutions. "We're excited to leverage these resources to create next-generation applications that will revolutionize media ad sales operations."
For more information about Matrix Solutions and its innovative media ad sales platforms, please visit matrixformedia.com.
About Matrix Solutions
Matrix Solutions is a forward-thinking technology company that empowers the media ad sales industry with intelligence, technology, and expertise. Its flagship solution, Monarch, is the only global ad sales platform built specifically for media, delivering the tools and business intelligence necessary to optimize inventory. Matrix manages more than $13 billion annually in media ad revenue, serves over 10,000 users, and maintains a renewal rate exceeding 95%. The company also founded the annual Media Ad Sales Summit and Media Ad Sales Council (MASC), initiatives that unite industry leaders to advance the future of media ad sales. For more information, please visit matrixformedia.com.
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