LAWRENCEVILLE, N.J., March 14, 2025 -- MarketReach, a leading provider of B2B appointment setting and lead generation services out of central Jersey, has introduced their Qualifying Program as a valuable add-on to their appointment setting services. The add-on is designed to help businesses improve the accuracy and efficiency of their prospecting efforts. This offering provides companies with a structured, cost-effective way to refine prospect lists before launching full-scale sales outreach, ensuring that resources are directed toward the most promising leads, landing bigger wins sooner.
What makes the Qualifying Program an impactful new offering?
The Qualifying Program is a targeted list management tactic that will help businesses build their new contact lists or to refine their existing data, allowing for more productive and successful appointment setting and outreach campaigns.
MarketReach's team conducts high-volume qualification calls to:
- Validate decision-maker names and titles
- Confirm on-site staff size, or how often the prospect uses xyz services currently, and
- Prioritize calling efforts for appointment setting and sales teams.
By utilizing this option, businesses pay a fee that is $10-$15 per hour less than MarketReach's appointment setting services rate, and they receive the benefit of closing larger deals sooner with a more refined contact list and better contact data.
CEO Amanda Puppo presents the value proposition this way: "We developed this program to address a common challenge in B2B sales—starting with an unreliable list. By front-loading qualification, our clients can dramatically improve their results in Month 1 and 2 of their appointment setting program, which directly follows the qualification program. Outreach efforts become drastically more strategic and effective."
With a recommended 30-hour investment as a minimum, MarketReach's Qualifying Program enables businesses to streamline their lead generation process while maximizing the productivity of their initial outreach efforts. Additionally, clients who opt for the program receive a free, customized prospect list with robust qualification information which is theirs to keep, further enhancing the value of this service.
"In today's competitive landscape, efficiency is key. There are many expensive prospect lists you can buy, and while they are a good start, those lists are rarely accurate on the ideal decision-maker name or qualification concepts that can only be acquired from a conversation with a receptionist or internet research. By ensuring a strong foundation from the start, the Qualification Program helps our clients hit the ground running."
To inquire about MarketReach's Qualifying Program and how it can enhance B2B lead generation, visit marketreachresults.com/contact.
About MarketReach
MarketReach, founded by Amanda Puppo, is a trusted partner for B2B appointment setting, lead generation, and telemarketing. With a commitment to strategic outreach and high-quality lead qualification, MarketReach helps businesses connect with key decision-makers and drive sales success.
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