CINCINNATI, Feb. 13, 2025 -- Map Your Show (MYS) recently launched MYS Insights, a powerful new analytics tool designed to help trade show organizers track and predict revenue, identify at-risk exhibitors, and improve overall event performance.
Map Your Show released MYS Isights, an analytics tool for trade show organizers to retain exhibitors & increase revenue.
For years, event organizers relied on fragmented data to gauge their event's financial health, and predicting success was often guesswork. MYS Insights changes the game by transforming exhibitor behavioral data to give real-time visibility into revenue pacing and sponsorships. These insights allow organizers to make smarter, data-backed decisions before, during, and after an event.
"Show organizers need more than just historical data—they need actionable intelligence," said Don Kline, CEO of Map Your Show. "MYS Insights gives them a clear picture of their event's performance today, while helping them plan strategically for the future."
Key Features of MYS Insights:
- Revenue Forecasting – Get real-time revenue pacing and predictive insights using AI and proprietary data generated from the MYS platform.
- Exhibitor Retention & Risk Analysis – Identify exhibitors at risk of not renewing by combining on-platform behavior with metrics, allowing show organizers to intervene early and increase retention.
- Competitive Benchmarking – Compare event performance to similar-sized shows and pinpoint areas for growth.
- Strategic Decision-Making – Make data-driven adjustments to pricing, sponsorships, and sales activities to maximize revenue and long-term success.
"By uncovering exhibitor risks and new revenue opportunities, MYS Insights helps show organizers take control of their event's financial performance," said Kline. "It's about turning data into action to build stronger, more profitable events year after year."
Take Control of Your Event's Future
Ready to transform how you track and grow event revenue? Schedule a demo with Map Your Show today and see how MYS Insights can help your team drive smarter decisions and maximize event success. Learn more at mapyourshow.com.
About Map Your Show:
Map Your Show is your trade show operating system. For 20 years, our technology has been trusted by the world's leading trade show and event organizers. MYS offers the technology solutions you need to power your event: building an expo floor plan, helping exhibitors stay on top of their deadlines, navigating attendees through the event with a mobile app, and selling booths and advertising. Our technology powers trade shows and conferences so that organizers can focus on what matters most: delivering a successful event.
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