• 15 Aug, 2026

Lucid Goes Courtside: New Collaboration with Basketball Superstars Brings Performance & Ambition Together Like Never Before

Lucid Goes Courtside: New Collaboration with Basketball Superstars Brings Performance & Ambition Together Like Never Before

NEWARK, Calif., Oct. 20, 2025 -- Lucid Group, Inc. (NASDAQ: LCID), maker of the world's most advanced electric vehicles, today announced a new collaboration with basketball superstars Jalen Brunson and Josh Hart, marking the latest expansion of the company's marketing campaign celebrating those who refuse to settle for the status quo. The campaign will debut with bold out-of-home ads and social-first activations surrounding the New York Knicks home opener against the Cleveland Cavaliers on October 22.

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