TORONTO, May 20, 2025 -- After capturing hearts with her empowering debut "Matriarch," rising soul singer LOV is back with a powerful follow-up: "Mama" — a heartfelt anthem that's already gone viral, drawing over 460,000+ views on TikTok in just a few days. With early momentum from SiriusXM, CBC, Stingray, and national radio outlets, LOV is proving that raw talent and real stories still resonate loudest.
Produced by award-winning Montréal producer Connor Seidel (Charlotte Cardin, Half Moon Run, Katie Tupper), "Mama" showcases LOV's smoky, expressive vocals and a UK-soul-inspired sound that delivers both grace and grit. The song celebrates the strength and resilience of mothers, arriving just in time for Mother's Day on May 11th.
"This one's for the women who keep going, no matter what," LOV says. "I wanted to honour all the 'mamas' out there – with truth, love, and a little groove."
The track gained explosive traction after a short preview went viral on TikTok, prompting a rush release of the single and accompanying music video. Another clip, filmed against the backdrop of the Prairies, drew 300K+ views in just 48 hours — a testament to her rising power as a voice for empowerment, soul music lovers, and the Indigenous community.
LOV's debut full-length album — fully written and recorded with Seidel — is now complete, and "Mama" marks the beginning of a new chapter. Summer tour dates are already being announced in Alberta, BC, Nova Scotia, and Santa Fe, with more on the way.
This fast-moving breakthrough is just the beginning for LOV, whose authenticity and sound are quickly building an audience across North America and beyond.
Watch the "Mama" Music
This News is brought to you by Qube Mark, your trusted source for the latest updates and insights in marketing technology. Stay tuned for more groundbreaking innovations in the world of technology.
