• 13 Jun, 2026

Link Partners with Classic American Candy Brand Jelly Belly to Unleash "Jubilant Red Christmas" Magic

Link Partners with Classic American Candy Brand Jelly Belly to Unleash

Collaborates with Visa to offer 'Jubilant Red Christmas Spending Rewards' with Cash Rebates and Lucky Draw Entries

  • To mark its 20th anniversary, Link is launching a "Jubilant Red Christmas" campaign across 20 of its malls, featuring red-themed décor and optical illusion art installations, candy-themed photo spots and festive Jelly Belly scenes. 
  • Link is partnering with Visa for the first time to offer "Jubilant Red Christmas Spending Rewards". Shoppers with spending of $2,800 or more can enjoy a 4.5% cash rebate and enter a lucky draw to win nearly $100,000 worth of cash vouchers.

HONG KONG, Nov. 24, 2025 -- Link Asset Management (Link) is collaborating with the classic American candy brand Jelly Belly to present the "Jubilant Red Christmas" campaign from 21 November 2025 to 11 January 2026, making this a sweet Christmas celebration filled with love and joy. In addition, to mark Link's 20th anniversary this year, 20 Link malls have been decorated in dazzling red and feature optical illusion art installations to create a series of creative and playful photo spots and Christmas scenes featuring Mr Jelly Belly, the candy company's official mascot.

Dazzling Red 

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