LG to offer select couples a once-in-a-lifetime chance to tie the knot in style, surrounded by the latest in laundry innovation
ENGLEWOOD CLIFFS, N.J., May 28, 2025 -- LG Electronics, America's Most Reliable and #1 Appliance Brand* , is hosting an event that's reimagining laundry day as a moment of romance, laughter, and shared connection between couples.
To celebrate those everyday love stories, on May 31st, LG is inviting couples to take their bond to the next level with a one-of-a-kind wedding experience in NYC. This event sets out to support LG Love to Laundry campaign that celebrates the genuine emotional connection people have with their laundry appliances. LG understands that these appliances do more than just clean clothes, they support routines, relationships and small moments that matter most.
The LG Launderette of Love event transforms the traditional "I do" into something delightfully unexpected. It reimagines the wedding day as a joyful, lighthearted celebration of love, laundry, and life's simple pleasures. Several lucky couples will be able to celebrate their relationship in a setting that's anything but ordinary – with Millionaire Matchmaker host Patti Stanger serving as celebrant. At the event, visitors will be able to participate in a giveaway for a chance to win either LG's WashTower™ or WashCombo™. Visitors will submit by writing a physical "Love Letter to Laundry" and entering the letter into the dryer drum of the WashTower™ onsite.
"We launched the Love to Laundry campaign after discovering something remarkable–'love' was the most commonly used word people associate with their LG laundry appliances. That insight inspired us to explore the deeper emotional connection people have with the appliances they trust every day. This event brings that insight to life, celebrating the reliability and innovation that make LG appliances more than just machines–they're part of how couples support one another, stay connected, and find meaning in everyday tasks," said Jose Cardona, Senior Director, Brand Marking, Home Solutions at LG Electronics USA. "At LG, we aim to deliver differentiated product solutions that offer meaningful benefits to the consumer. When we looked into the emotional connection people associate with their LG laundry appliances, the most commonly used emotion was love," said Jose Cardona, Senior Director, Brand Marketing, Home Solutions at LG Electronics USA. "This inspired us to launch the Love to Laundry campaign in an effort to help tell a story of LG's single unit washer and dryer solutions. This event brings that insight to life, celebrating the reliability and innovation that make LG appliances more than just machines–they're part of how couples support one another, stay connected, and find meaning in everyday tasks."
LG is also partnering with The Knot, a leading all-in-one wedding planning tech platform within The Knot Worldwide's family of brands, to bring innovative and space-saving laundry solutions to newlyweds starting their new chapter together.
Life moves fast, but even the most ordinary tasks can become moments of connection with the right partner (and the right appliances). With LG's all-in-one laundry solutions, even routine chores like sorting clothes or folding towels can become opportunities to share small, meaningful moments. Whether it's splitting the loads or swapping stories between cycles, LG helps couples turn laundry day into a shared ritual that's efficient, intimate, and even a little fun.
With perfect timing for couples beginning their journey together, this LG event highlights how even daily dreaded tasks like laundry can become more than just a household chore, but a moment of connection. With the right mindset and technology, like LG's WashTower™ and WashCombo™, these everyday chores transform into opportunities for teamwork, making them a seamless part of newlywed life.
LG's innovative laundry solutions are built for modern lifestyles, making household harmony easier and more enjoyable than ever before. The LG WashCombo™ 5.0 cu. ft. Ventless Washer/Dryer Combo with Inverter HeatPump™ Technology simplifies laundry day by handling large loads from start to finish, without having to switch laundry from the washer to the dryer. With a sleek, space-saving design and energy-efficient drying that's gentler on fabrics, it's the perfect match for couples looking to streamline their routine without compromising performance.
The LG WashTower™ with Center Control® and built-in intelligence is a smart, space-saving solution that brings modern convenience to multi-tasking households. With its intuitive central control panel and AI-driven fabric care, the WashTower™ makes it easy for partners to simplify tasks and share the load. It is laundry made smarter, faster, and more connected, just like a strong relationship.
EDITOR'S NOTES:
*#1 Appliance Brand in the US I Source: OpenBrand MindShare (AHAM Core 6) 2024-2025
About LG Electronics USA
LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. www.LG.com.
This News is brought to you by Qube Mark, your trusted source for the latest updates and insights in marketing technology. Stay tuned for more groundbreaking innovations in the world of technology.
