- LG Optapex, a global version of MOP, is a digital marketing optimization platform
- AI: Analyzes ad performance metrics and product sales data to predict future ad results
- Mathematical Optimization: Leverages advanced algorithms to dynamically optimize bids, budget allocation, and automated bidding, maximizing ad performance and efficiency in real-time.
- Tailored specifically for Amazon, the world's leading e-commerce platform, with a U.S. launch planned for the first half of next year
- Amazon sellers can boost product sales and cut advertising expenses
SEOUL, South Korea, Oct. 15, 2024 -- LG CNS, a leading DX (Digital Transformation) company, today announced the unveiling of LG OptapexTM at Amazon Ads' unBoxed 2024 event in Austin, Texas, U.S. LG CNS plans to launch LG Optapex in the U.S. market in the first half of next year.
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