VICTORIA, Seychelles, April 28, 2025 -- The landscape for discovering and trading new crypto assets is undergoing a fundamental transformation. A new research from KuCoin Ventures reveals that on-chain trading platforms have rapidly evolved beyond specialized tools, becoming the core battleground for capturing early "alpha" opportunities. This shift has ignited a fierce battle for user "gateways," posing a direct challenge to the long-held supremacy of centralized exchanges as the primary entry point for users and value capture.
The study captures several critical market dynamics currently unfolding:
- A "Great Shuffle" is Underway: Following a brief, Memecoin-fueled frenzy, the market experienced a rapid cooling and subsequent shakeout. Notably, on chains like Solana, agile platforms such as Axiom leveraged strategic rewards, refined user experiences, and astute community strategies to surge ahead, capturing significant market share from incumbents like
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