IRVINE, Calif., March 21, 2025 -- Kia America today announced a new collaboration with The Nature Conservancy (TNC) – a global environmental conservation organization– to support freshwater conservation across the United States. Over the next three years, Kia is investing $3 million to support TNC's goal of conserving 1 million kilometers of rivers and 30 million hectares of lakes, wetlands, and floods by 2030. The initiative, which will officially kick off on World Water Day (March 22, 2025), will also raise awareness of and educate audiences on the importance of freshwater ecosystems to sustain all life.
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