KIA AMERICA INVITES FOOTBALL FANS TO NATIONWIDE GAME-WITHIN-A-GAME VEHICLE SWEEPSTAKES¹

• "Kia Squares" offers players up to four chances to win a new Kia vehicle at the end of each quarter on Sunday
• Enter for a chance to win at www.kiasquares.com. Sweepstakes begins at 12:00 a.m. ET on 2/4 and ends at 5:30 p.m. ET on 2/9
• For more information on "Kia Squares," check out Kia America's Instagram (@kiausa) and TikTok (@kiausa) accounts

IRVINE, Calif., Feb. 4, 2025 -- With more than 100 million people set to tune into the Big Game, Kia America is suiting up for the launch of the "Kia Squares" game-within-a-game vehicle sweepstakes. As a football staple in living rooms across the country, entrants whose numbers on the ten-by-ten grid match the last digits of the score at the end of each quarter will have a chance to win a new Kia vehicle.

From 12:00 a.m. ET on February 4, 2025 to 5:30 p.m. ET on February 9, 2025, Kia's Instagram and TikTok accounts will be directing audiences to a second-screen mobile experience at www.kiasquares.com, where players can choose a square on the game grid anytime during that window. The grid's rows and columns will be randomly assigned numbers 0-9 and each square will display a Kia vehicle. The last digit of each team's score at the end of each quarter will correspond to a square on the grid. All entrants who selected that square will be entered into that quarter's random drawing for a chance to win a Kia vehicle. A total of four Kia vehicles will be awarded, one after each quarter. Each winner will be awarded one of the following eight Kia vehicles, as shown on their selected square (colors and options may vary): the all-electric three-row EV9 GT-Line SUV; the EV6 GT-Line; the Sportage X-Pro SUV; the Sorento X-Pro SUV; the Telluride X-Pro SUV; the K4 GT compact sedan; the K5 GT mid-size sedan; or the Carnival SX Prestige HEV.

"Kia Squares offers football fans an interactive way to participate in the game and provides not only a fun way for fans to root for their favorite team but also a chance to win one of Kia's award-winning vehicles, including the all-electric EV9 which is the reigning World Car of the Year," said Russell Wager, vice president, marketing, Kia America. "Kia Squares is designed to engage football fans on their electronic devices and elevate the Big Game viewing experience."

Selected squares will be announced at four separate times throughout the duration of the game – at the end of each quarter according to that quarter's score – so the end of every quarter of the Big Game is a chance to win.  

"This creative approach allows us to interact with fans of the game – and fans of the Kia brand – at multiple points during the broadcast," continued Wager. "Instead of being passive observers during the game, people can actively participate in the sweepstakes and engage with popular social media platforms – Instagram and TikTok. We're excited to see the blitz of activity the Kia Squares game-within-a-game experience will generate."  

The Kia Squares sweepstakes campaign will include online digital and social components including, 15- and 6-second online videos: digital banner ads; social media skins; and online social media ad placement on TikTok, Meta and YouTube.

Kia America – about us 

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys. Kia is recognized as one of the TIME World's Most Sustainable Companies of 2024. Kia serves as the "Official Automotive Partner" of the NBA and WNBA and offers a range of gasoline, hybrid, plug-in hybrid and electric vehicles sold through a network of over 775 dealers in the U.S., including several cars and SUVs proudly assembled in America*. 

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert. 

*Select trims of the 2025 EV9 all-electric three-row SUV, as well as the Sportage (excludes HEV/PHEV), Sorento (excludes HEV/PHEV), and Telluride are assembled in the United States from U.S. and globally sourced parts. 

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