- Exhibition reflects how the diversity, adaptability and customization potential of Kia's multi-purpose PBVs can redefine how we live
- Design installation features production-specification Kia PV5 alongside PV5 WKNDR outdoor concept vehicle and Concept EV2
- Partnerships with lifestyle brands, including outdoor gear provider Helinox and coffee shop Potler reinforce PBV and EV ownership experience
- 'Transcend Journey' display took place alongside Milan Design Week from April 7th to 9th at Eastend Studios in Milan, Italy
MILAN, April 10, 2025 -- Kia Corporation hosted an exclusive installation during Milan Design Week, reflecting the perspectives of designers involved in the development of the brand's revolutionary new Platform Beyond Vehicle (PBV) and electric vehicle (EV) models.
Titled 'Transcend Journey', the installation explores the evolution of mobility, highlighting how Kia's innovative vehicles break the boundaries between urban and outdoor experiences. The theme reflects Kia designers' vision of a transformative journey, where Kia vehicles enable users to seamlessly navigate between diverse environments.
What vehicles does Kia's Transcend Journey exhibition feature?
Under the theme 'Transcend Journey,' the concept was illustrated with a twisting sculpture inspired by Kia's 'Opposites United' design philosophy and symbolizing the harmonious uniting of opposing ideas. The exhibition features multiple Kia vehicles split across two main zones that connect mobility with both urban and natural settings. These include:
- Kia PV5 Passenger – designed for practical use in both urban and natural settings
- Kia Concept EV2 – aims to reintroduce natural elements into urban landscapes
- Kia PV5 WKNDR– enhancing user experience with the outdoors
Bridging divides – what themes does the Transcend Journeys exhibition cover?
Manifesting how these vehicles bridge the divide between urban and natural pursuits, the exhibition is divided into two main zones.
The Concept EV2 Zone presents a serene urban park picnic experience, featuring carefully selected picnic items in a calming blue color that complements the Concept EV2's exterior. This setting creates a relaxing atmosphere, aligning perfectly with the vehicle's modern aesthetic.
In the PV5 Zone, the PV5 and PV5 WKNDR were paired with complementary artwork, while the PV5 WKNDR area features a nature-inspired camping retreat surrounded by plants, camping gear, and a pop-up coffee booth, creating a cozy, immersive outdoor living experience.
To read the full text, please visit the Kia Global Media Center.
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