NEW YORK, June 13, 2025 -- For the second consecutive year, Juliette Group (JGroup) has been named a finalist in the 2025 BeautyMatter Awards for Best Public Relations Agency. JGroup is a unicorn PR shop that marries the hustle and speed of an agency with the commitment and white glove service of an in-house team. Since being named BeautyMatter's Best Public Relations Agency in 2024, JGroup has grown into a fully integrated marketing partner rooted in editorial instinct, cultural fluency, and high-impact strategy. While its foundation remains boutique, JGroup's reach and capabilities have expanded to cover the entire communications ecosystem without compromising the high-touch service that sets them apart. Offering an extended suite of services that spans traditional brand communications & PR, paid media, influencer engagement, and experiential production, JGroup specializes in bringing disruptive ideas to life through a lens that's insightful, on-trend, and grounded in real-time relevance — connecting the dots between what a brand stands for and what the world is paying attention to.
"It's an incredible honor for Juliette Group to be named a finalist by Beauty Matter for the second year in a row, an organization whose leadership and insight set the bar for excellence in our industry," said Juliette Levy, Founder and CEO of JGroup. "We're proud to stand alongside so many exceptional agencies and thrilled to see the visionary brands and CEOs we represent also recognized, a true testament to the influence and impact of our collective work. This acknowledgment fuels our passion and deepens our commitment to shaping the future of beauty through meaningful storytelling and strategic partnership."
BeautyMatter is one of the most trusted voices in the beauty industry, and the 2025 BeautyMatter Awards recognize thinkers, makers, and doers within the community for their influential contributions and future-defining work. The team at JGroup is honored to be acknowledged as an agency that upholds the standards of excellence set by BeautyMatter.
"In a world that has become increasingly transactional, we remain committed to recognizing good work based solely on merit," said BeautyMatter founder and CEO, Kelly Kovack. "When someone is recognized as a BeautyMatter Award finalist, it's because they put in the work to be the best."
Over the past seven years, JGroup has partnered with brands that are defining the future of the beauty industry including rhode, Huda Beauty, Kayali, Tatcha, Beautyblender, amika, Olive & June, and Beauty of Joseon. Whether reintroducing a legacy brand or creating a viral, cross-platform campaign, JGroup shows up as both cultural translators and creative problem-solvers — crafting the kind of storytelling that lands on the right desk and in the right feed.
For more information about the agency, visit https://www.jgroup.co/ or @thejuliettegroup on Instagram.
About BeautyMatter:
Founded in 2016 but informed by 25 years of experience. In four short years, BeautyMatter has made its mark, gaining a global following becoming one of the most influential voices covering beauty. An essential resource for insiders filling the void, connecting the dots, and providing a perspective that is informed, analytical, and has a compelling point of view. We curate, cultivate, and create content that informs and inspires those creating the future.
The rules of engagement have changed and success requires a lens that is cross-vertical and looks beyond the obvious confines of the industry. As a group of brand builders and operators we don't cover the news, we understand how to provide crucial context, making information and data actionable. Our future-focused insights and actionable solutions enable bold decision-making and business impact. We help leaders stay connected and informed in a constantly changing world.
We know what makes the market tick, love to explore limits and blur boundaries. We believe real connection happens organically and everything we do is aimed at creating value for our community.
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