AUSTIN, Texas, March 7, 2025 -- IRCODE, a game-changing technology redefining the boundaries of interactive entertainment and advertising, is introducing the future of interactive media at SXSW 2025. Built on patented computer vision and an AI neural network, IRCODE has introduced the first unified interactive TV solution, a suite of advanced products transforming how audiences engage with Live TV, Connected TV (CTV), and Shoppable TV (T-commerce). The product suite eliminates the disconnect between content and action, and allows audiences to instantly interact with what they see—without QR codes or disruptions to the viewing experience.
"The future of content is not just about what we watch, it's about how we engage," said Matty Beckerman, CEO of IRCODE "For years, the industry has struggled to create a universal, intelligent system that allows audiences to seamlessly connect with content and commerce. With IRCODE's unified interactive solution, we've created a scalable, intelligent platform that becomes interactive and actionable in real-time, enables frictionless commerce, provides measurable impact for brands and networks, and lasting consumer engagement."
IRCODE SXSW EXPERIENCE
At Booth 225, IRCODE will debut Unfiltered. Unscripted., an interactive activation designed to challenge industry norms and spark discussions on the future of technology, commerce, and audience behavior. More than just a showcase of cutting-edge technology, this activation will serve as a daily, live conversation space featuring real insights, bold ideas, and forward-thinking discussions with executives and leaders across innovation, sports, advertising, and entertainment.
March 9-12 - Booth 225 SXSW Expo (10:00 A.M.–4:00 P.M.)
- Daily conversations with leaders from KPMG, Game Over Media, Oakland Roots Sports Club, SureMark, MVP Interactive, Cheerful Twentyfirst and more.
- Engage directly with AI-powered content engagement tools.
- Experience the seamless integration of advertising, commerce, and entertainment.
- Discover how IRCODE's unified platform is shaping the future of audience behavior and media monetization.
- Daily networking happy hours from 3:00–4:00 P.M.
The Living World: Redefining How Humans Interact with the Visual World
March 11 – NEXT Stage at SXSW (10:00 A.M. CT)
IRCODE's The Living World talk will explore a future where AI-driven technology transforms every screen, surface, and environment into an interactive portal for information, commerce, and connection. Matty Beckerman and Brittany Hershkowitz will discuss how interactive AI is reshaping digital and physical experiences, from entertainment and retail to education and tourism.
Adweek X IRCODE: TV That Clicks: The New Marketing Channel You Can't Ignore
March 9 – Adweek House at SXSW (4:00 P.M. CT)
As media consumption evolves, brands and networks struggle to engage all viewers seamlessly. ADWEEK sits down with IRCODE as they unveil a breakthrough interactive TV solution that connects content and action—without QR codes or disruptions. Learn how this innovation strategy transforms engagement, unlocks new revenue opportunities, and redefines interactive commerce.
"SXSW is about shaping what's next," said Brittany Hershkowitz, CMO of IRCODE. "It's where industries converge to discuss the future of media, technology, and consumer behavior. We're here to do more than showcase a product. We're here to start a conversation about how interactive technology is changing the landscape of content, advertising, and commerce in a way that is intelligent, organic, and built for the modern audience."
IRCODE is designed to create a world where every image, video, and real-world object—whether on a screen, in a cityscape, or inside a live event—becomes interactive and actionable in real-time. From television and streaming to sports, advertising, and physical landmarks, IRCODE transforms the way people discover, shop, and engage with the world around them.
To learn more about IRCODE's groundbreaking technology and experience the future of interactive content engagement firsthand, visit booth 225 or https://ircode.com/event-sxsw/.
About IRCODE
IRCODE is redefining how people interact with the visual world, transforming static images, live broadcasts, and digital media into dynamic, interactive experiences. Powered by proprietary advanced computer vision and AI neural network technology, IRCODE's patented EXACT Match recognition system enables seamless engagement across advertising, retail, entertainment, and beyond. No QR codes, the image itself is the code. By bridging the gap between content and commerce, IRCODE provides customers with deep engagement metrics, actionable insights, and measurable impact—without disrupting the user experience. Our mission is to revolutionize digital interaction by making every visual a portal for discovery, engagement, and real-time action. For more information, visit www.IRCODE.com.
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