Leading Amazon Management and Marketing Agency Highlights Key Changes in Amazon SEO and PPC Strategies
COLORADO SPRINGS, Colo., March 11, 2025 -- The game has changed for Amazon sellers — again. Intero Digital, a leading Amazon management and marketing agency, has released an article dissecting Amazon's latest A10 algorithm update and what it means for brands looking to dominate the Amazon marketplace in 2025.
With the introduction of A10, Amazon has shaken up its ranking system, making external traffic a critical factor in organic search performance. Yes, you read that right — sending visitors from social media, search engines, and email to your Amazon listings can now boost your rankings on Amazon itself. This fundamental shift opens new doors (and challenges) for sellers who rely on Amazon SEO services and Amazon PPC services to drive sales.
"This shift is massive," says Bryan Fowler, president of Intero Digital Amazon Division. "Amazon is essentially telling sellers, 'Hey, don't only rely on our ecosystem — bring in traffic from Meta, TikTok, and Google, and we'll reward you for it.' If you're not adjusting your strategy, you're leaving money and rankings on the table."
For brands navigating the complexities of Amazon, understanding A10 is crucial. Read Intero Digital's article to dive into the specifics of the A10 update and what it means for marketers and sellers. And to learn more about how you can succeed on Amazon this year, download Intero Digital's free guide to dominate the Amazon ecosystem in 2025.
Intero Digital is a full-service digital marketing agency that helps businesses reach their most ambitious goals by leveraging integrated digital marketing solutions executed by top industry talent and enabled by cutting-edge technology.
If you would like more information about this topic, please email Jessie Frye at jessie.frye@interodigital.com.
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