RANCHO CUCAMONGA, Calif., March 24, 2025 -- Inland Empire Health Plan (IEHP) received 22 awards, including two gold, during the American Advertising Federation-Inland Empire's (AAFIE) annual ADDY Awards Gala on March 21 at the Life Arts Center in Riverside.
The ADDY awards recognize the best in advertising by honoring the work of area professionals and students in 200 categories, including print and digital campaigns, websites and podcasts.
"Our campaigns are designed to share the Inland Empire's unique stories and invite our communities to see a reflection of themselves," said IEHP Chief Communications and Marketing Officer Michelle Rai. "We truly love what we do and are grateful for the opportunity to support IEHP's mission in this way, so to receive this added recognition is a true honor."
IEHP submitted 26 projects for consideration with nearly 85% earning recognition from the AAFIE. Last year, IEHP received 10 ADDY awards, including two gold winners. This year's gold winners will move on to the American Advertising Federation's District 15 competition against winners throughout Southern California and Southern Nevada.
IEHP's winning entries were a "Start Well" Welcome Kit for health plan members in the Direct Mail category and a visual storytelling piece titled "Start The Conversation," featuring 2024 "American Idol" winner Abi Carter, in the Public Service Online Film, Video & Sound category.
IEHP also received these additional ADDY awards:
Silver
Annual Report - 2025 IEHP Annual Quality Report
Corporate Social Responsibility Film, Video & Sound – "Pride Month: Advice for 16-Year-Old You?"
Direct Mail – IEHP Mission Conference Invitation 2024
Integrated Advertising Campaign –- "More Moments" Campaign
Public Service Print Advertising – "You Can Make a Difference" Poster
Bronze
Branded Content & Entertainment For Online Film, Video & Sound – Care You Can Feel: Carl's Member Testimonial
Direct Mail – "You're Almost There" Postcard and "Protect Your Health" Door Hanger
Integrated Advertising Campaigns – IEHP Covered: A Plan That Fits You and Health Coverage for ALL
Podcast – Covering Your Health: Boris & Nicole
Podcast Campaign – Covering Your Health Podcast (Entire Series) and Covering Your Health Mental Health Awareness – Men's Mental Health with Dr. Paul McMahon and From Idol to Advocate – Abi Carter on Mental Wellness
Printed Newsletter – Pulse Member Newsletter: Winter 2024
Public Service Online/Interactive – "Look Beneath the Surface" Ad
Public Service Online Film, Video & Sound – "Healthy Choices When Eating Out" and "Don't Get the Flu: Hazmat Suit" Videos
Public Service Print Advertising – "Mind Prison" Videos
Special Event Material – IEHP Reflection Card Decks
Website – IEHP Foundation Website
"The ADDY awards demonstrate we are on the right track in creating powerful messages that resonate with our communities," said IEHP Senior Director of Marketing Bokanika Kan. "We hope our campaigns inspire everyone in the region to take steps toward a healthier life for themselves and their families. That's when we really win."
More info on the ADDY awards can be found online at www.inlandempireaaf.com.
To learn more about IEHP and its work in the community, advertising and beyond, go to iehp.org.
About IEHP
With a mission to heal and inspire the human spirit, Inland Empire Health Plan (IEHP) is one of the top 10 largest Medicaid health plans, the largest not-for-profit Medicare-Medicaid public health plan in the country, and for the fourth year in a row, certified as A Great Place To Work®. Founded in 1996, IEHP supports more than 1.5 million Riverside and San Bernardino County residents enrolled in Medicaid or IEHP DualChoice (those with both Medi-Cal and Medicare). As of 2024, IEHP also offers Covered California plans, further ensuring health care access for even more IE residents. Today, IEHP has a robust network of quality doctors throughout our two counties and nearly 4,000 team members who are fully committed to the vision: We will not rest until our communities enjoy optimal care and vibrant health. To learn more, go to iehp.org.
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