New initiative champions open APIs, cloud integration, and cross-platform collaboration across the AV industry.
SAN DIEGO, May 21, 2025 -- A coalition of leading AV manufacturers and technology providers today announced the launch of OpenAV Cloud, a new industry initiative created to accelerate the AV industry's transition to the cloud by promoting openness, interoperability, and customer-first innovation. Founding members include Sony Electronics, Panasonic[1], Legrand, Shure, BrightSign, and Xyte.
OpenAV Cloud aims to address one of the AV industry's biggest challenges: proprietary systems that hinder integration and innovation. By developing open, cloud-based APIs and shared frameworks for secure data access and cross-brand compatibility, OpenAV Cloud empowers manufacturers, integrators, and end users to collaborate and innovate seamlessly, assuring interoperability and integration.
"Customers today expect their technology to work together seamlessly, regardless of the brand," said Sam Sabet, CTO at Shure. "OpenAV Cloud is about collaborating to create AV solutions that are interoperable, efficient, and built for the future, ensuring we deliver top performance for our shared customers."
"By prioritizing interoperability, OpenAV Cloud promotes greater accessibility and freedom for our customers, regardless of their preferred solution or workflow," said Rich Ventura, Vice President, Professional Display Solutions, Sony Electronics. "We're proudly committed to working together with other industry leaders, allowing us to jointly provide our community with a frictionless and collaborative way to streamline integrations and promote the adoption of beneficial cloud-based solutions that have the ability to save time, resources, and money."
Members of OpenAV Cloud commit to:
- Meeting customer demand for flexible, interoperable solutions
- Building and maintaining open, read-write cloud APIs
- Collaborating on industry-wide standards and best practices
- Upholding secure, customer-controlled data access
- Promoting inclusive, cross-brand collaboration
The initiative represents a turning point for the AV industry, which is rapidly shifting toward cloud-native solutions. OpenAV Cloud offers a framework that supports faster deployment, easier integration, and a better overall experience for customers and partners alike.
"The future of AV lies in accessibility and collaboration," said Pamela Hoppel, President of Legrand | AV. "With OpenAV Cloud, we're taking a collective step toward a more connected and customer-centric industry. By working together on shared standards and open APIs, we can unlock greater innovation and value for the AV ecosystem."
The founding members invite AV manufacturers, system integrators, and managed service providers to join the initiative. Membership is free, with the goal of building a broad, inclusive community that shapes the future of AV together.
OpenAV Cloud will officially debut during a special online event on May 21st 2025.
For more information or to express interest in joining, visit https://www.openav.cloud.
[1] Panasonic Projector & Display Americas
About OpenAV Cloud
OpenAV Cloud is an industry-wide initiative bringing together AV manufacturers and technology providers to drive the adoption of open and standardized cloud connectivity, and API-driven innovation. OpenAV Cloud is an industry-driven initiative aimed at creating a seamless, interoperable, and a customer-first AV ecosystem that benefits the entire value chain - from manufacturers to integrators to end users. Founding members of OpenAV Cloud include Brightsign, Legrand, Panasonic, Shure, Sony, and Xyte.
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