Elsmere Education and Human Capital Research Corporation join forces to create a new enablement company
DENVER, Feb. 4, 2025 -- Elsmere Education and Human Capital Research Corporation (HCRC) have merged to create Human Capital Education. The new combined organization will provide marketing, enrollment and retention solutions for undergraduate, graduate and online programs. Additionally, Human Capital Education will offer CRM expertise and solutions for student success and advancement through Slate and Salesforce, the two leading CRM platforms in higher education.
"As the lines blur between online and on-campus offerings, and universities crave more actionable insights about how to serve their students, Human Capital Education will provide a comprehensive suite of services and technology solutions," said Justin McMorrow, founder of Elsmere Education and CEO of Human Capital Education. "Combining our strengths in a thoughtful manner will take our focus on enabling universities to advance to the next level."
Elsmere Education is a 12-year-old, Denver-based company focused on building and managing online programs for colleges and universities. Chicago-based HCRC has 34 years of experience providing data and insights to higher education institutions to support enrollment, academic and financial goals, and assessing and improving internal performance and practices. Both organizations have recently increased their technology offerings: Elsmere added subscriptions to its Elsmere Insights and EPaaS solutions, and HCRC expanded its Slate Services division.
"Joining together as Human Capital Education makes sense for us because we have shared values and believe strongly in creating lasting sustainable solutions," said Brian Zucker, founder of HCRC and now President and Chief Research Officer for Human Capital Education. "This combination creates the opportunity to combine HCRC's data on undergraduate students and Elsmere's data on non-traditional students into a complete view of all students that an institution serves."
Leaders within Human Capital Education are actively pursuing joint product development to bring customers the benefits of both organizations. Consultants and Partner Success Managers from each organization will continue to support clients on a day-to-day basis.
To complete this strategic merger, Human Capital Education welcomed Haven Capital Partners as a minority growth investor. Haven's leadership brings deep expertise in the education marketplace and capital to support the strategic vision of the Human Capital Education management team in the enablement and advancement of their university partners.
"We are proud to be a minority investor in Human Capital Education. Both Elsmere and HCRC have long-standing legacies of excellence, and we have great trust in their leadership to continue delivering exceptional value to customers," said David Bainbridge, partner and co-founder of Haven Capital Partners. "We are confident this partnership will create a lasting positive impact on customers and the broader higher education industry."
Learn more about Human Capital Education by reaching out to hce@humancapital.com.
About Elsmere Education
Elsmere Education empowers our partner institutions to achieve online program success on their terms. Our proven partnership model grounded in flexibility and transparency keeps everyone's focus where it belongs – on the student. We develop, launch and market online programs even planning for a transition of our activities back to our partners. We are experts at building capacity, sharing best practices, technology and knowledge institutions need to ensure a sustainable future. Learn more at elsmereeducation.com.
About Human Capital Research Corporation
Human Capital Research Corporation (HCRC) was established in 1991 to provide strategic and tactical information to college and university leaders, administrators and policy makers. Our mission is to advance opportunity, productivity and value in higher education by providing insight based on rigorous quantitative analysis coupled with the collaborative examination and improvement of the structures, strategies, systems, practices and outcomes of our institutional clients across enrollment management, student success and advancement. Learn more at humancapital.com.
About Haven Capital Partners
Haven Capital Partners is a private investment firm that provides flexible capital solutions to growth-oriented, lower middle market businesses in the education, healthcare, and tech services industries. Haven invests in and fosters excellence and innovation, shaping sustainable futures for businesses and creating lasting value. The firm leverages its full range of resources to drive successful outcomes, working collaboratively to build enduring trust with its partners. Learn more at havencapitalpartners.com.
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