The homecare fragrance brand reaches new heights
LOS ANGELES, March 18, 2025 -- Homecourt, the leader in the Home Care category and fragrance brand founded by actress Courteney Cox, is proud to have been named to Fast Company's prestigious list of the World's Most Innovative Companies of 2025. This year's list shines a spotlight on businesses that are shaping industry and culture through their innovations to set new standards and achieve remarkable milestones in all sectors of the economy.
Over the past year, Homecourt has continued to have huge milestones, from launching groundbreaking multi category innovations to retail expansion to earning editorial accolades across the industry. Today, the brand expanded into the highly anticipated laundry category, bringing its signature fine fragrances and clean formulations to another room in the home. This launch marks a significant step forward in Homecourt's mission to elevate everyday experiences with beauty and intention.
In 2024, Homecourt landed multiple national retailer contracts with Nordstrom & Blue Mercury. The brand has built strong partnerships with these retailers, where it has been rapidly and intentionally expanding its shelf presence.
"At Homecourt, we set out to redefine homecare by bringing beauty to everyday spaces," said Courteney Cox, Founder of Homecourt. " This award from Fast Company is an incredible honor and I'm so proud that our passion for innovation, quality, and sustainability is being recognized. This, and seeing my products in prestigious beauty retailers have been the biggest highlights as a founder, so far. "
In addition to this category expansion, Homecourt has continued to garner major industry recognition, securing a coveted spot on Inc.'s Best in Business list and earning its third Allure Best of Beauty award. These achievements underscore Homecourt's commitment to bring intention and beauty to everyday rituals.
"From doubling revenue every year we've been in business to introducing new categories to receiving some of the industry's top honors, this has been a banner year for Homecourt.," said Sarah Jahnke, CEO & Co-Founder of Homecourt. "We are thrilled to be recognized among an incredible group of companies and look forward to continuing to grow the brand to become a household name."
The World's Most Innovative Companies stands as Fast Company's hallmark franchise and one of its most anticipated editorial efforts of the year. To determine honorees, Fast Company's editors and writers review companies driving progress around the world and across industries, evaluating thousands of submissions through a competitive application process. The result is a globe-spanning guide to innovation today, from early-stage startups to some of the most valuable companies in the world.
"Our list of the Most Innovative Companies offers both a comprehensive look at innovation today and a playbook for the future," said Fast Company editor-in-chief Brendan Vaughan. "This year, we recognize companies that are harnessing AI in deep and meaningful ways, brands that are turning customers into superfans by overdelivering for them, and challengers that are introducing bold ideas and vital competition to their industries. At a time when the world is rapidly shifting, these companies are charting the way forward."
ABOUT HOMECOURT
Homecourt is a category-defining brand on a mission to inspire transformation from house to home. Homecourt infuses luxury into the everyday, approaching cleaning and homecare from a distinctly beauty-industry perspective. The award-winning collection of premium, non-toxic "Beauty Products for the Home" include surface spray, room deodorant, dish soap, hand wash, hand cream, and candles available in five fine fragrances and in 100% post-consumer recycled packaging. In 2024, Homecourt expanded into body care with its first collection in a new signature scent, maintaining the same high standards of quality and fine fragrance that define the brand's approach to homecare.
ABOUT FAST COMPANY
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with fellow business publication Inc.
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