Hotels report 60% faster deal closures and a 3X boost in RFP engagement with Hippo Video's AI-powered automation platform.
NEWARK, Del., April 22, 2025 -- Hippo Video today announced the launch of an AI agent that's solving the biggest bottleneck in hotel sales: the endless, time-consuming RFP process. The platform now helps hotel sales and marketing teams handle RFPs faster by cutting down manual work, sending personalized video proposals at scale, and closing deals faster than ever before.
With Hippo Video's AI agent, hoteliers get both personalization and productivity at scale.
The innovative solution addresses critical pain points in hospitality sales operations by enabling properties to convert static PDFs into engaging video proposals in just a few minutes. Industry research indicates nearly 50% of RFPs go unanswered due to overwhelming administrative burdens. In an industry where speed, personalization, and guest-centricity define success, (particularly for group sales like SMERF & MICE categories), hotel sales teams often find themselves overwhelmed—juggling dozens of RFPs, copying data into legacy systems, responding manually to repeated queries, and conducting one-on-one virtual property tours with prospects across time zones. These inefficiencies cost hotels millions in missed opportunities and delayed conversions.
Hippo Video is changing that.
The solution addresses these challenges by transforming the entire sales communication process. Instead of static PDF proposals that often go unread, prospects receive dynamic, personalized video experiences that walk them through every aspect of the hotel's offering. The built-in AI video chatbot ensures questions are answered immediately rather than requiring follow-up calls or emails from busy sales staff.
The platform's intelligent automation capabilities allow hotels to fully automate responses for smaller RFPs while enabling sales teams to focus their expertise on high-value opportunities. With Hippo Video, hospitality sales teams can now automatically generate and send full-fledged RFP video proposals directly from their email—with just a single click .
When an RFP is received, Hippo Video's AI engine automatically extracts key data and generates a fully branded, customized video proposal—often in under four minutes. The platform's standout feature is its ability to create personalized "Deal Rooms" for each prospect, featuring a virtual tour, conversational avatar bot, and supporting materials designed to answer questions and move prospects along the sales journey.
"Our automated solution doesn't just save time and effort. It elevates the entire sales process and creates memorable experiences for prospects from their very first interaction with your property. With Hippo Video, your first impression is no longer a generic email—it's an immersive, personalized video that walks your prospect through exactly what makes your property special. We've seen an 80% drop in proposal clarification requests because prospects feel they've already visited the hotel virtually"—says, Karthi Mariappan, CEO of Hippo Video
Initial hospitality customers of Hippo Video report transformative results, including 60% faster deal closures, three times higher RFP engagement, an 80% reduction in proposal clarifications, and a 1.6X boost in lead volume after implementing the video solution.
From global chains to boutique hotels, hospitality brands are leveraging Hippo Video's unique blend of automation, personalization, and scalability to regain lost bandwidth and focus on what matters most: building better relationships.
Hippo Video has also introduced their conversation AI video bot for the Hospitality Industry, which can work around the clock, answering FAQs, guiding prospects through proposals, and even sharing follow-up materials based on user behavior—all without needing human intervention. Sales teams can also track prospect engagement in real-time, gaining visibility into which sections of the proposal are being watched, revisited, or skipped—enabling perfectly-timed follow-ups that convert.
This future-forward solution is also designed with scale in mind. Smaller RFPs can be fully automated, while freeing up senior reps to focus on high-touch deals.
"A hotelier's highest commitment is to make every guest and prospect feel seen and valued. Hippo Video's AI agent is the perfect go-to tool for hoteliers—you no longer have to choose between personalization and productivity. You get both—at scale," says Chip Rogers, Former President & CEO, American Hotel & Lodging Association (AHLA) and Current Advisory Board Member at Hippo Video.
About Hippo Video
Hippo Video is an AI-powered video automation platform helping businesses create, personalize, and scale videos with speed and precision. Its AI video solutions empower teams across sales, marketing, customer success, and training to transform plain text into humanlike video experiences—complete with lifelike avatars, real-time video bots, and interactive storytelling.
Headquartered in Delaware, and trusted by global brands like British Airways, Amazon, Panasonic, and Freshworks, Hippo Video makes it easy to simplify complex workflows, track campaign performance in real time, and deliver measurable results—without burning out your teams. Interested professionals can book a free demo to see Hippo Video in action.
This News is brought to you by Qube Mark, your trusted source for the latest updates and insights in marketing technology. Stay tuned for more groundbreaking innovations in the world of technology.
