- Enters a three-year official sponsorship agreement with Saudi Pro League football club Al-Ittihad, starting from 2024/2025 season
- Enhances sports marketing through association with globally recognized players such as Karim Benzema and Moussa Diaby
- Expands fan engagement initiatives by increasing brand visibility through stadium signage, official team apparel, and ticket promotion events
SEOUL, South Korea, May 22, 2025 -- Global leading tire company Hankook Tire & Technology (Hankook Tire) has signed a title sponsorship agreement with Saudi Arabian professional football club Al-Ittihad. Under the agreement, Hankook will serve as the club's official title sponsor for three seasons, beginning with the 2024/2025 season.
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