MINNEAPOLIS, April 8, 2025 -- Genuine Marketing Group Inc. (OTC: GMGZ) today announced its ZPTAG® Carbon Intensity Pilot to launch with more than a dozen farms and agribusinesses on April 14th. Addressing Farmer pain points and as a complement to ZPTAG's FSMA solution efforts, the Carbon Intensity Pilot specifically focuses on the validation of data input and the user-friendly interface the ZPTAG® platform provides.
Participants from various areas of agribusiness from Farmward Cooperative, Peterson Farms and others in the Midwest will be given early access to the full functionality of the carbon footprint feature to provide expert feedback and analysis of its data ingestion process and ease of use while providing suggestions for improvements and integration into existing systems.
More than just economic impact and monetization opportunities for farmers, the ZPTAG® Carbon Intensity and Carbon Footprint platform also provides intuitive advice and monitoring for soil health, water quality, crop yield, species diversity and a host of other sustainability suggestions. Via data input, API integration and utilization of the full suite of IBM services including generative AI and Watsonx, GMGZ and ZPTAG® will deliver unparalleled ecosystem impact and benefits to farmers and associated agribusinesses.
"Working directly with farmers who actually have their hands in the soil is the best way to provide for the industry and build a system that effectively applies technology to real world agriculture challenges," said GMGZ CEO, Chuck Chastain. "We see ZPTAG® as another tool for farmers and we intend to build our carbon intensity feature to be just that," he added.
"As an innovative company, the Farmward team is eager to assist GMGZ in this initiative providing industry insight from our farmer members as part of the ZPTAG® Carbon Intensity Pilot," said Dennis Schreier, EVP of Operations at Farmward Cooperative. "GMGZ's commitment to supporting agriculture and creating avenues for added value aligns perfectly with our mission of advancing farming for future generations. By participating in the ZPTAG® Carbon Intensity Pilot, we are not only aiding in the development of the platform but also ensuring farmers both domestically and internationally can benefit."
GMGZ intends to formally onboard Farmers, Processors, Manufacturers and other stakeholders as customers of the ZPTAG® platform directly after pilot completion driving topline revenue and customer acquisition for the company. These efforts will accelerate GMGZ growth into Q2 and throughout 2025 as the company continues to onboard customers and begin consumer engagement through additional pilots.
About Genuine Marketing Group Inc.:
Genuine Marketing Group Inc. or GMG is a retail and consumer focused marketing company that creates brand affinity and builds consumer confidence through its patent pending proprietary authentication system, ZPTAG®. Combining the user-friendly engagement of a smartphone app with the smart contracts of the blockchain, ZPTAG® authenticates products direct from the shopping aisle and at the point of purchase for the end user and consumer.
GMGZ presents a unique value proposition for its industry stakeholder customers as it provides compliance, verification, and marketing through ZPTAG® direct engagement with Consumers.
More information about Genuine Marketing Group Inc. can be found at https://genuinemarketinggroup.com/
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