MINNEAPOLIS, Feb. 25, 2025 -- Genuine Marketing Group Inc. (OTC: GMGZ) today announced that it has filed a patent application for its innovative compliance and product authentication technology platform ZPTAG®. This Patent Pending technology is purpose built to serve supply chain stakeholders, brands and consumers worldwide including FDA FSMA regulation compliance. Utilizing the immutability and smart contracts of blockchain for authentication of products and traceability from Origin to Consumer while carrying through to post purchase interaction. Setting itself apart in the food safety, carbon footprint and consumer engagement sectors, GMGZ has also confirmed its ZPTAG® Registered Trademark with the USPTO.
"We are thrilled to announce what we hope to be the first of many patent efforts for GMGZ, demonstrating our commitment to our industry stakeholder/customers and consumer protection worldwide," said Charles Chastain, CEO at Genuine Marketing Group Inc. "The ZPTAG® Patent Pending status and Registered Trademark signifies what we know to be a unique combination of data driven supply chain transparency, consumer engagement and brand marketing solutions."
ZPTAG® technology also serves as an anti-counterfeit solution for the luxury goods, durable goods and CPG industries while providing compliance and government mandated reporting abilities.
The scalability and agile nature of the ZPTAG® proprietary platform allows for real-time market adjustments and the ability to address new pain points and global market growth. From the user-friendly stakeholder platform to the dynamic consumer app engagement, the closed looped system affords Farmers, Processors, Manufacturers, Distributors and Retailers additional solution application to their various challenges, while verifying the provenance and pedigree of their products for the end consumer.
A prime example of this is the recent development of ZPTAG's® Carbon Intensity tool providing farmers and growers direct avenues for monetization of their sustainable stewardship of their land. This Carbon Impact solution will apply to other stakeholders in the future as well. Providing a road map to a lower carbon footprint.
About Genuine Marketing Group Inc.:
Genuine Marketing Group Inc. or GMG is a retail and consumer focused marketing company that creates brand affinity and builds consumer confidence through its proprietary authentication system, ZPTAG®. Combining the user-friendly engagement of a smartphone app with the smart contracts of the blockchain, ZPTAG® authenticates products direct from the shopping aisle and at the point of purchase for the end user and consumer.
GMGZ presents a unique value proposition for its industry stakeholder customers as it provides compliance, verification, and marketing through ZPTAG® engagement with Consumers.
More information about Genuine Marketing Group Inc. can be found at https://genuinemarketinggroup.com/
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