The digital marketplace hits a key inflection point—proof that the industry is ready for a more connected, tech-forward future.
NEW YORK, April 22, 2025 -- Furniture.com today announced it has exceeded 60 retail partners on its platform, marking a major milestone in its mission to modernize furniture discovery for consumers while creating new digital infrastructure for the industry. With a growing roster of national and regional retailers—spanning mattresses, lighting, case goods, and upholstery—Furniture.com's partner network continues to validate the demand for a more collaborative, technology-driven approach to furniture retail—one that meets shopper demands and introduces retailers to a net-new audience.
"Reaching 60 partners is meaningful because the retailers are the core of this platform. Our goal is simple: build a great website that connects more shoppers to their products," said Alex Seaman, SVP and Co-Founder of Furniture.com. "Furniture.com streamlines the shopping journey by introducing people to multiple retailers they might love, all in one place. It's about helping great brands get discovered—and giving shoppers the confidence to explore and shop across them effortlessly."
A Growing Network Consumers Can Trust
Furniture remains one of the most considered—and overwhelming—shopping categories in retail. Seventy-three percent of furniture shoppers don't know which brand to turn to, and with search results often optimized for keywords rather than context, buyers are left with decision fatigue. Furniture.com addresses this by bringing trusted retailers into a centralized platform, layered with discovery tools and AI-driven guidance that reflect how real people shop.
A Platform Built for Choice
Current signed partners include national retailers such as Bloomingdale's, Lamps Plus, Casper, and Rugs USA, alongside regional and specialty brands like American Signature, Raymour & Flanigan, and Avocado. By designing an experience that lets shoppers explore by room, price point, location, or style, Furniture.com turns an overwhelming process into a guided one—without sacrificing choice.
"Beyond supporting the evolution of the industry from a technological point of view, Furniture.com is also thinking differently about how we go to market," said Dan Bennett, CMO of Furniture.com. "Our marketing doesn't just drive our growth—it amplifies our partners' visibility, boosts their performance, and turns shared audiences into shared success."
Furniture.com's search engine also integrates real-time store and inventory data, helping shoppers make more informed decisions about what to explore, test, and buy—whether online or in person.
Strategic Backing, Independent Execution
Furniture.com is fully backed by the investment arm of Rooms To Go, one of the five largest furniture retailers in the U.S., and operates as an independent data and technology company headquartered in New York. Its business model is designed to complement—not compete with—traditional retail, providing tools that streamline the path to purchase by respecting how consumers actually shop for their homes.
About Furniture.com
Furniture.com is a high-growth technology company bringing innovation to the $264 billion U.S. furniture market. Through AI-powered personalization, flexible discovery tools, and a growing network of top retail partners, the platform streamlines the way people shop for furniture—online or off. Headquartered in New York City and Atlanta, Furniture.com is led by industry veterans, technologists, and creatives building the future of shopping for home furnishings.
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