SAN FRANCISCO, March 27, 2025 -- Freepik, pioneers in genAI-powered creative design tools, will bring their global Upscale Conf to San San Francisco on May 20th and 21st at SF Jazz. This year's conference will succeed last year's event in Malaga which will explore the intersection of design, creativity, technology, and genAI and the role these sectors play in industries such as film, advertising, marketing amongst others. The event will provide a platform for creators, technologists, and innovators to lead the conversation of the future of creativity in the age of AI.
Freepik, pioneers in genAI-powered creative design tools, will bring Upscale Conf to San San Francisco in May
Since its inception in 2010, Freepik has revolutionized the digital design landscape by democratizing access to cutting-edge tools. Freepik was created with the creative in mind. With over 1 billion AI-generated images and real-time interactive design capabilities, Freepik has reshaped the way creatives imagine and what they believe about the boundaries of the work they can create. The platform serves over 64 million creatives worldwide, offering a robust library of over 247 million assets. Freepik's groundbreaking genAI-powered tools allow users to manipulate and enhance their designs instantly, empowering both individuals and enterprises to create stunning visuals with ease.
With the launch of real-time AI creation and editing tools, Freepik further cemented its role as a leader in AI-driven design technology. Today, Freepik serves more than 600,000 premium subscribers, proving their commitment to innovation. As Freepik continues to drive significant growth and expansion, they ensure that its suite of AI-powered tools remains at the forefront of the creative industry.
Freepik created Upscale Conf to lead the conversation amongst creatives at the intersection of technology in the sector
Upscale Conf, originally founded in Spain, has quickly become the leading event for creatives at the intersection of AI and technology. After last year's sold-out event drew in 37 international speakers and 600+ attendees. This year's event promises to ignite powerful conversations on how AI is shaping the future of industries such as creative arts, advertising, marketing, film, and beyond.
The event will attract a diverse range of professionals, from AI enthusiasts and data scientists to CEOs, creative directors, and UX/UI designers. The conference will also showcase innovative AI-driven creations, highlighting the vast potential of AI in the space along with practical tips and tools for implementation of genAI.
Attendees will hear firsthand from those shaping the future of design and tech, as well as engage in hands-on workshops designed to offer practical, actionable insights that can be implemented immediately. The discussions will explore the evolving relationship between AI and the creative community, highlighting the opportunities and challenges that come with this ever-evolving AI landscape.
Key Highlights of UPSCALE CONF Include:
- Speakers: (limited list)
- John Maeda - VP Engineering, Head of Computational Design, AI Platform at Microsoft
- Jason Zada - Founder / CCO Secret Level
- Henry Daubrez - Artist / Global VP of Creative Innovation and Design at DEPT® / CCO at DOGSTUDIO/DEPT®
- Leonardo De La Rocha - VP, Design at SimplePractice + Playground
- Andrea Trabucco-Campos- Partner at Pentagram
- Bradley Munkowitz- Director and Digital Artist at Gmunk
- Julie Zhuo- Co-founder of Sundial
- Sponsors:
- Black Forest Labs
- Civitai
- Lightricks
Freepik's creation of Upscale Conf underscores its commitment to creatives as it drives full force into the world of genAI, embracing the world of technology but never forgetting who it serves first and foremost: the creative.
Use the code UPSCALEPRESS for discounted tickets. For more information visit upscaleconf.com.
About Freepik: Freepik has revolutionized and redefined the digital design landscape, achieving remarkable business growth through its groundbreaking genAI-powered tools and vast asset design library. The company has revolutionized the creative process with over 1 billion AI-generated images, providing real-time, interactive design capabilities that allow users to directly manipulate, enhance, and refine elements within their projects—transforming how creative professionals work.
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