New product capabilities help businesses tackle increasingly complex fraud, identity and payments challenges
NEW YORK, April 7, 2025 -- Forter, the Trust Platform for digital commerce, announced enhancements to its Payment Optimization solution with the beta launch of Predictive Payment Routing and introduced GenAI agent detection, as part of its spring product release. The company has also strengthened its global partner ecosystem, achieving Premier Partner Status in Shopify's Enterprise Technology Partner Program.
"Digital commerce today doesn't look the same as it did 12 months ago. Changing consumer behavior, advanced GenAI technology, sophisticated fraud and new regulations have all fundamentally changed the industry," said Cyndy Lobb, chief product officer, Forter. "Our focus is on helping businesses stay a step ahead, tackling their payments, fraud and identity challenges head-on all within one platform. No matter how commerce evolves, Forter is positioned to ensure our customers grow by knowing exactly who they are doing business with."
Driving Growth with Predictive Routing
As more of the payments ecosystem goes digital, it creates more choices and opportunities for businesses to increase authorization rates and decrease costs. For years, Forter's Payment Optimization solution has empowered businesses to customize payment authentication based on user risk and issuer preferences. Today, Forter is expanding these capabilities with the beta launch of Predictive Payment Routing. This new capability allows Forter to recommend not just when and how to use payment authentication, but dynamically recommends the best processor, card network, and use of network token for each transaction. This further increases authorization rates and reduces costs, while giving businesses control to input their payment strategies into the model.
Delivering AI Insights
In addition to the beta launch, Forter has enhanced its predictive decisioning models to detect GenAI agents, which are now able to shop and interact on behalf of consumers. As GenAI agents become more mainstream, this detection will allow businesses to better distinguish between good bots, which assist shoppers, and bad bots, which abuse policies or engage in fraud.
The company has also improved its best-in-class accuracy to detect 20% more device takeover attempts used in remote desktop access attacks and 15% more connection manipulation techniques, including the use of proxies and virtual private networks. Both attack vectors are growing in sophistication and popularity, making it critical for businesses to be able to identify and stop before bad actors impact the bottom-line.
Further deepening its investment in AI, Forter has added a new GenAI capability that produces plain text explanations of its decisions, automatically highlighting key information about the user, transaction, network insights, and more.
Strengthening the Global Partner Ecosystem
Finally, Forter has achieved Premier Partner status in Shopify's Enterprise Technology Partner Program, an exclusive group of 23 global partners chosen by Shopify. As the only fraud prevention provider in this partner tier, Forter empowers Shopify's largest merchants to reduce risk, recover lost revenue, and deliver seamless customer experiences — ensuring every transaction is both secure and frictionless.
For more information about Forter's latest product release, visit: https://www.forter.com/new/.
About Forter
Forter is the Trust Platform for digital commerce. We make accurate, instant assessments of trustworthiness across every step of the buying journey. Our ability to isolate fraud and protect consumers is why Adobe, ASOS, eBay, Instacart, Priceline, Nordstrom, and many more leaders across industries have trusted us to process more than $2 trillion in transactions. Our deep understanding of identity and use of automation helps businesses prevent fraud, maximize revenue and deliver superior experiences for their consumers. Learn more at www.forter.com.
This News is brought to you by Qube Mark, your trusted source for the latest updates and insights in marketing technology. Stay tuned for more groundbreaking innovations in the world of technology.
