IMPACT 2025 to spotlight agentic AI's transformative role in digital commerce, with leaders from Aritzia, AWS, Wayfair, Shoe Carnival, EG America gathering to discuss what's ahead
NEW YORK, June 17, 2025 -- Forter, the Trust Platform for digital commerce, today announced that its industry conference IMPACT 2025 will take place on Tuesday, October 21 in New York City, featuring speakers from Aritzia, AWS, EG America, Shoe Carnival, Wayfair, among many others.
Now in its fourth year, the annual event has created a global community of digital commerce leaders from the world's biggest brands. This year's event will shine a spotlight on one of the most transformative forces shaping the industry today: agentic AI. From AI-driven consumer experiences, to trusted identity in the AI era and agent-to-agent commerce, the event explores how leaders are navigating a rapidly evolving landscape.
"Agentic AI is redefining what's possible in digital commerce," said Ozge Ozcan, Chief Customer Officer, Forter. "At IMPACT 2025, we're showcasing how forward-thinking brands are harnessing this next generation of AI to automate complex decisions, reduce friction, and build trust at scale."
The conference will feature real-world applications of agentic AI from top merchants and retailers, alongside breakouts focused on industry challenges like first-party fraud and the evolving dynamics of policy abuse.
"IMPACT creates space for the industry's most important conversations", said Justin Honaman, Head of Worldwide Retail, Restaurants & Consumer Goods Business Development, AWS. "Agentic AI isn't just a trend—it's a pivotal shift. At AWS, we're excited to support a community pushing the boundaries of what AI can do for digital commerce."
In addition to thought leadership sessions and technical deep dives, Forter will debut the first-ever IMPACT Awards, celebrating visionary organizations that are transforming the future of commerce - maximizing revenue and driving real impact through innovating in fraud prevention, payments, and customer experience. The company will also recognize the latest cohort of participants in the IMPACT Mentorship program, which pairs industry leaders with the next-generation of rising stars to develop the skills and experience needed to solve tomorrow's challenges.
"Agentic AI is accelerating the pace of change in digital commerce," added Ozcan. "IMPACT is where visionary leaders come to make sense of these changes—and to lead what's next."
To watch sessions from IMPACT 2024 featuring leaders from companies like Brooklinen, eBay, Mastercard Wayfair and more, visit: https://resources.forter.com/l/impact-2024.
For more information and to register for IMPACT 2025, visit: https://www.forter.com/impact/.
About Forter
Forter is the Trust Platform for digital commerce. We make accurate, instant assessments of trustworthiness across every step of the buying journey. Our ability to isolate fraud and protect consumers is why Adobe, ASOS, eBay, Instacart, Priceline, Nordstrom, and many more leaders across industries have trusted us to process more than $2 trillion in transactions. Our deep understanding of identity and use of automation helps businesses prevent fraud, maximize revenue and deliver superior experiences for their consumers. Learn more at www.forter.com.
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