SAN FRANCISCO, Feb. 13, 2025 -- FLEX MARKETING, a dynamic new independent agency built to modernize the approach to healthcare marketing, officially launches today. Its agile, innovative model is ideally suited to address the challenges facing pharmaceutical, biotech, medical device, diagnostic, and health technology brands–empowering them to stay ahead in today's rapidly evolving healthcare space. Built on the core principles of flexibility and adaptability, FLEX delivers customized strategic and creative solutions designed to enhance market impact and maximize brand potential with greater speed, innovation, and effectiveness.
Founded by four seasoned industry leaders–Adam Gelling, Amber Rogers, Jason Luis, and Michelle Green–FLEX combines decades of experience in healthcare marketing to create a results-oriented, value-driven agency, purposefully built to meet the unique needs of each client.
Services Include:
- Research & Insight Generation—Market and customer research using streamlined processes to uncover actionable insights that guide brand strategy and decision making.
- Strategic Planning—Tailored plans from experienced thought partners that can truly deliver on a brand's goals and objectives.
- Market Conditioning & Brand Development—Innovative approaches to shaping market positioning and perception.
- Creative Execution—Impactful, creative solutions that engage and resonate across target audiences.
- Analytics & Reporting—Data-driven insights and performance tracking to optimize ongoing marketing efforts.
"The healthcare marketing landscape is at a critical turning point," said Adam Gelling, Partner, FLEX MARKETING. "As the big networks seek to increase their revenue and capabilities through acquisition, the result is often a diluted service offering with large teams of junior staff in overlapping roles, which doesn't produce the best work or consistent output. These larger teams that bill by the hour are also disincentivized to leverage the efficiencies inherent in emerging AI technologies. At FLEX, we deploy custom teams and technology with a next-generation vision. We're committed to creating customer-centric, scalable experiences that enhance what healthcare brands can achieve and at a significantly lower cost."
Based on the West Coast, FLEX acts as an integrated partner and serves clients across the U.S. and globally. Clients can quickly and seamlessly engage with FLEX on a project basis, fill gaps in their current team structures or partner set, and have full access to on-demand execution resources.
Meet the Founding Partners:
Adam Gelling, Partner, Client Engagement - With over 25 years of diverse healthcare agency leadership, Adam previously served as President of Giant Creative Strategy before leading its acquisition by Inizio (formerly Huntsworth Health), where he served as President of Inizio Evoke's West Coast office. Prior to his 17 years at Giant and Inizio, Adam managed clients at Kane & Finkel and BBK Worldwide. He brings deep strategic expertise to directly partner with clients and drive impactful brand efforts at FLEX.
Amber Rogers, Partner, Brand Strategy - With over 20 years of experience in global brand development, commercialization strategy, marketing communications, and public relations, Amber has guided companies through all stages of the product lifecycle. At FLEX, she leverages this experience to solve complex marketing challenges and create ongoing competitive advantage for clients. Amber has previously served in brand strategy and client partner leadership roles at Inizio Evoke, Giant Creative Strategy, Dorland Global, and FCB Health.
Jason Luis, Partner, Omnichannel Strategy - Jason has over 20 years of experience in innovative, data-driven strategies across various industries, including healthcare. At FLEX, he focuses on uncovering the most effective ways to engage target audiences and ensure life-saving products reach the patients who need them. Prior to FLEX, Jason held senior roles at Inizio Evoke, IPG Health, and Doremus, an Omnicom agency.
Michelle Green, Partner, Creative - Michelle brings more than 25 years of experience leading agency creative teams in launching and supporting life-changing brands for major pharmaceutical and biotech companies. Prior to FLEX, Michelle ran the San Francisco creative department of Inizio Evoke, formerly Giant Creative Strategy, as Executive Creative Director. At FLEX, she integrates strategic insights and meaningful data into creative solutions that drive memorable engagements.
To learn more, visit www.flexagency.com or contact Adam Gelling at adam.gelling@flexagency.com.
About FLEX MARKETING
FLEX MARKETING fills the void between large network conglomerates and strategic consultancies and design shops. Acting as an extension of clients' marketing teams, FLEX brings the deep knowledge needed to identify actionable, strategically sound opportunities that quickly evolve from ideation to execution. Through streamlined processes that leverage compelling technologies, FLEX advances on ingenuity to deliver engaging work with improved efficiency, value, and results.
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