Hand dryer manufacturer holds prices as top competitors announce increases across full product lines
EAST LONGMEADOW, Mass., May 15, 2025 -- Excel Dryer, Inc., a family-owned and operated manufacturer of touchless, high-efficiency hand dryers, is benefiting from its longstanding commitment to producing high-quality, American-made products, a strategy that has effectively insulated the company from the impact of import tariffs.
"Excel's mission has always been to design and manufacture quality American-made products that are dependable, and people like to use," said Executive Vice President and COO William Gagnon. "It's in our DNA."
XLERATOR® Hand Dryers are the only ones with Made in USA certification, built with parts from domestic supplier partners and manufactured in Massachusetts. As most of the top hand dryer manufacturers have announced price increases on their entire product line due to changing tariff policies, Excel is holding steady on pricing with production uninterrupted.
In addition to being tariff resilient, Excel leads the industry in sustainability. A life-cycle study focusing on energy consumption shows Excel dryers provide up to a 94 percent reduction of carbon footprint versus 100 percent recycled paper towels. The company encourages developers toward environmentally friendly design practices with green continuing education courses to help builders create health-focused facilities that meet criteria for Well Building Standard (WELL) certification.
Excel is also committed to hygiene, recently teaming up with the highly respected research firm Metrixlab to conduct a global survey. Results show a strong link between public restroom cleanliness and business reputation, with respondents saying the number one contributing factor to a dirty restroom is paper towels on the floor or overflowing trash cans.
"Every day our workers here in Massachusetts create the world's most efficient, environmentally friendly and hygienic hand drying solution," said Gagnon. "Born from American innovation, we are proud to set the standard for the industry."
About Excel Dryer, Inc.
Excel Dryer is a family-owned and operated company that revolutionized the industry with the invention of the XLERATOR® Hand Dryer, which set a new standard for performance, reliability and customer satisfaction. For more than 50 years, Excel has been manufacturing American-made hand drying solutions that are dependable, cost effective, safe and sustainable. Backed by the best customer service, Excel Dryer products can be purchased through an established network of sales representatives and distributors globally. Learn more about Excel Dryer at exceldryer.com.
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