NEW YORK and BERKELEY, Calif., Feb. 11, 2025 -- Imagn Images, the nation's largest sports-image wire service, and Eluvio, the Content AI and Fabric pioneer, today announced a strategic pilot to revolutionize photo editing workflows. By leveraging multi-modal artificial intelligence (AI), multiple AI/ML (machine learning) models, and the Eluvio Content Fabric, this partnership aims to transform the way images are tagged, captioned, and processed.
"We've been impressed with the Eluvio team and their ability to apply the latest tech to tagging digital photos, developing metadata, and creating captions," said Bruce Odle, President and CEO of Imagn Images. "At our massive scale of photo production—real-time coverage from over 10,000 sporting events per year – we're looking for tools that help our photo editors increase editing speed without sacrificing quality or accuracy."
The first proof of concept (POC) was tested using images captured during Super Bowl LIX at The Caesars Superdome in New Orleans, Louisiana. The pilot included coverage of the game and the week-long events leading up to it. The result: fully tagged and captioned images—edited with unprecedented speed and accuracy—setting new benchmarks for time savings, accuracy, and maintaining quality at scale.
"We're thrilled to help Imagn innovate and disrupt the status quo in the competitive editorial image space," said Michelle Munson, CEO and Co-Founder of Eluvio. "Through the Content Fabric and our native AI tagging, summarization, discovery capabilities, we were able to create fine-tuned models for automatic captioning and real-time search, applied inline with the Fabric hosted images. This is a generalizable approach that can elevate distribution and monetization for video and image production teams and rights holders worldwide."
About Imagn Images
Founded in 2005, Imagn Images is the nation's largest sports-image wire service and a leading provider of original editorial photography. We are dedicated to capturing the nation's most compelling moments, making them accessible for all editorial needs, and inspiring unlimited imagination. With a network of over 350 photographers, Imagn Images covers more than 10,000 events annually, delivering deep coverage from hyper-local news to national headlines. Imagn Images is the official photo partner of the USA TODAY Network and the U.S. sports image provider for Reuters.
About Eluvio
Eluvio (https://eluv.io) is solving the generational problems of video over the Internet with its Content Fabric Protocol, a next-generation content distribution and storage protocol transforming the distribution and monetization of premium video and digital media–in contrast to legacy cloud workflows and CDNs. Eluvio users include Amazon Studios/MGM, European Professional Club Rugby, FOX, Gladius Sports, SONY Pictures, Telstra Broadcast Services, UEFA, Warner Bros., WWE, and others. Eluvio is led by Michelle Munson and Serban Simu, founders and inventors of Aspera (Emmy Award winning, acquired by IBM in 2014). Based in Berkeley, California with a worldwide team of 40 engineers, scientists and commercial leaders, Eluvio has received the NAB Product of the Year in 2024, Seicon Grand prize, and the prestigious Engineering Excellence Award by the Hollywood Professional Association and holds 13 issued US patents. On X: @EluvioInc ; On LinkedIn @ https://www.linkedin.com/company/eluv-io/
This News is brought to you by Qube Mark, your trusted source for the latest updates and insights in marketing technology. Stay tuned for more groundbreaking innovations in the world of technology.
