Financial services firm to launch Edward Jones Generations™, a private client services offering, with new products and services targeted to high net worth clients
ST. LOUIS, March 12, 2025 -- Edward Jones is launching Edward Jones Generations™, the firm's first private client services offering for U.S. high net worth clients. Designed to meet the specific needs of high net worth clients, Edward Jones Generations™ offers expanded advice, planning, products and services for clients who value personalized support and trusted relationships. Edward Jones Generations™ will be available to select clients in the second quarter of 2025 and will expand more broadly in 2026. This is one of many ways the firm is investing significantly to enhance services to better serve high net worth clients.
Edward Jones Generations™ provides sophisticated financial planning and investment management, a wider array of products and services, dedicated service and operations support, and an elevated experience and brand for clients with a minimum of $10 million in investable assets. The model brings together a team of home office professionals and tax and legal representatives from EY and Husch Blackwell working alongside financial advisors and client support team members to deliver ongoing financial planning and execution. Clients receive in-depth advice backed by a suite of solutions tailored to their unique needs, such as cash flow analysis, trust and estate considerations, philanthropic strategies, and business owner planning.
"Our focus is on truly understanding our clients and what they value," said David Chubak, Head of U.S. Business Unit and Branch Development at Edward Jones. "Our 9 million clients include high net worth individuals, and we know they have very unique needs. Now, through Edward Jones Generations™, we can serve these clients – and new clients – even more completely. Our goal is to help them, and their families, balance their lifestyle, legacy and long-term impact for generations to come."
The tax and estate planning services offered to Edward Jones Generations™ clients, in conjunction with EY and Husch Blackwell, will include comprehensive analysis, advice, estate planning documents and tax filing preparation. In addition, clients will have access to an expanded network of third-party referrals to support specific situations, including real estate transactions, specialty insurance, family governance, business owner succession and executive health screenings.
"Being able to bring together a dedicated team of trusted professionals working collaboratively to meet clients' needs is a game changer for Edward Jones and for our high net worth clients," said Chris Wallen, a Scottsdale, Ariz., field-based principal and financial advisor at Edward Jones. "Through Edward Jones Generations™, we're able to uncover, understand and solve clients' needs in an entirely new way, offering not just advice and guidance, but also expanded execution capabilities."
Examples of additional strategic investments the firm is making in new products, services and investment capabilities to better serve high net worth clients include alternative investments, such as private equity, private credit and private real estate; broader choice in separately managed accounts (SMA); proactive tax strategies and personalization at scale; philanthropic solutions; customizable cash management and lending options; and tools to better manage concentrated equity positions.
High net worth clients also have access to the Edward Jones Trust Company and the Client Consultation Group. The Edward Jones Trust Company provides a variety of service options based on current and future estate planning needs and works in partnership with a client's financial advisor and local professionals. Through the firm's Client Consultation Group, high net worth clients have exclusive access to advanced, hands-on consultation capabilities and support for episodic needs. Specialized areas of support include retirement income planning, tax-sensitive portfolio construction and business sale/succession considerations.
"Our enhanced high net worth offerings, including Edward Jones Generations™, are grounded in what we do best – understanding what matters most to our clients and helping them plan for and achieve their goals," said Chubak. "We're offering clients more choices in how they work with us, based on their needs, while also giving our financial advisors and branch teams more choice and flexibility in how they build, grow and manage their practices. We will continue to invest in solutions, products and services to better serve high net worth clients based on their specific needs, wants and wishes."
For more information on Edward Jones Generations™, visit generations.edwardjones.com.
About Edward Jones
Edward Jones is a leading North American financial services firm in the U.S. and through its affiliate in Canada. The firm's more than 20,000 financial advisors throughout North America serve more than 9 million clients with a total of $2.2 trillion in client assets under care as of December 31, 2024. Edward Jones' purpose is to partner for positive impact to improve the lives of its clients and colleagues, and together, better our communities and society. Through the dedication of the firm's approximately 54,000 associates and our branch presence in 68% of U.S. counties and most Canadian provinces and territories, the firm is committed to helping more people achieve financially what is most important to them. The Edward Jones website is at www.edwardjones.com, and its recruiting website is www.careers.edwardjones.com. Member SPIC.
Forward-Looking Statements
This press release contains forward-looking statements. You can identify forward-looking statements by words that predict or indicate future events, such as "will", "enhance", "develop", "grow", "build", "in the future", "goals" or similar expressions. All forward-looking statements involve known and unknown risks and uncertainties, and actual results may differ materially. These risks and uncertainties include the factors discussed in The Jones Financial Companies, L.L.L.P.'s annual report on Form 10-K for the year ended December 31, 2023, as supplemented by its quarterly reports on Form 10-Q for the periods ended March 29, 2024, June 28, 2024, and September 27, 2024. These forward-looking statements were based on information, plans, and estimates at the date of this press release, and the firm does not undertake to update forward-looking statements to reflect changes in underlying assumptions or new information.
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